Digital Marketing Strategist for E-commerce Growth

hace 1 mes

Buenos Aires, Buenos Aires C.F., Argentina Trafilea A tiempo completo

At Trafilea, we are a dynamic and innovative Tech E-commerce Group operating multiple direct-to-consumer brands in the intimate apparel and beauty sectors. Our focus is on using data-driven strategies to scale our businesses.

We have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Our Marketing team works across multiple brands, leveraging data-driven strategies and driving rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Truekind and Shapermint Essentials.

Our beauty Brands: Revel Beauty and The Spa Dr.

Our content and subscription Brand: The BodCon.

This role offers an exciting opportunity to build your career in Marketing as an SEO Manager.

You will be responsible for planning, managing, and executing search engine optimization (SEO) and organic search strategies across all our domains, driving channel growth.

You are expected to have a collaboration and innovation mindset and serve as a subject matter expert, sharing trends and insights with cross-functional teams.

The ideal candidate will need to demonstrate discipline and skills to successfully deliver strategies and tactics while reporting results.

Key Responsibilities

  • Design, Implement and manage SEO Strategies with a quarterly roadmap.
  • Ensure compliance for SEO best practices execution and make sure SEO is considered in all decisions and marketing campaigns.
  • Work with the SEO specialist to specify, schedule and deploy SEO improvements and best practices on a recurring basis within our site structure.
  • Develop and manage SEO projects in partnership with cross-functional teams to ensure execution as planned.
  • Build strategic planning with the content team for new content on site and optimize existing site content based on competitive research.
  • Own SEO KPI monitoring results and sharing insightful opportunities with stakeholders.
  • Monitor the overall technical health of our sites by implementing improvements and providing recommendations to our development team when necessary.
  • Develop, manage and constantly improve SEO dashboards with the key metrics to monitor.

Requirements

  • Strong communication skills for cross-functional collaborations.
  • Great skills for data analysis and the capability to apply it effectively to real situations.
  • Problem solving skills. Ability to look at every problem with fresh eyes and digging deep for insights and solutions.
  • Ability to understand the big picture to proficiently anticipate challenges and identify potential opportunities for the business.
  • Current knowledge of digital project management systems and tools (Asana, G Suite, Slack, etc.).
  • Proven ability to effectively lead and manage multiple projects simultaneously.
  • Strong structured thinking skills as well as a proactive attitude.
  • Proven ability to prioritize, meet deadlines, make best use of limited resources.
  • Fluency in English.

What We Have to Offer

  • A collaborative and dynamic work environment with world-class talents.
  • An opportunity to grow and develop both professionally and personally.
  • A safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.
  • An openness to new ideas and initiatives.
  • A great benefit package including remote work, 15 working days of paid holidays, Learning subsidy, and more.
  • Salary Range: $80,000 - $110,000 per year.

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