Brand Experience Lead

hace 4 días


Buenos Aires, Buenos Aires C.F., Argentina RGA Global A tiempo completo

R/GA Global is a global leader in digital innovation, transforming businesses through product development, brand evolution, and communications. We're seeking a Senior Strategist to collaborate with renowned brands and companies.

The ideal candidate will develop impactful strategic platforms, leveraging data-driven insights to drive innovation. They will identify cultural trends, surface meaningful opportunities, and craft compelling proposals that meet agency standards.

Duties and Responsibilities:

  • Develop strategic proposals that meet agency standards.
  • Analyze data to identify patterns and trends.
  • Unlock creative potential through briefs.
  • Collaborate with team members to deliver client projects.
  • Work with data analysts to incorporate customer and campaign analytics.
  • Forecast, report, and optimize data to inform concepts, ideas, and plans.
  • Partner with creative concept teams to execute strategies for clients.

Requirements and Qualifications:

  • Thrives in a fast-paced environment.
  • Manages multiple projects simultaneously.
  • Extensive knowledge of interactive environments.
  • Experience with CRM, direct marketing, and integrated communications.
  • Crafts creative briefs and collaborates with creative teams.
  • Leads research design for both quantitative and qualitative studies.
  • Has worked with specialized research practices.
  • Understands database and segmentation strategies.
  • Naturally curious with a growth mindset.
  • Comfortable with ambiguity.
  • Proactive approach to solving problems.

You bring

  • Years of planning or strategy experience at an agency.
  • Bachelor's degree in advertising, Marketing, Journalism, Communication, or equivalent education and experience.
  • Proficiency in English (Written & Verbal)

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