Brand Experience Lead
hace 4 días
R/GA Global is a global leader in digital innovation, transforming businesses through product development, brand evolution, and communications. We're seeking a Senior Strategist to collaborate with renowned brands and companies.
The ideal candidate will develop impactful strategic platforms, leveraging data-driven insights to drive innovation. They will identify cultural trends, surface meaningful opportunities, and craft compelling proposals that meet agency standards.
Duties and Responsibilities:
- Develop strategic proposals that meet agency standards.
- Analyze data to identify patterns and trends.
- Unlock creative potential through briefs.
- Collaborate with team members to deliver client projects.
- Work with data analysts to incorporate customer and campaign analytics.
- Forecast, report, and optimize data to inform concepts, ideas, and plans.
- Partner with creative concept teams to execute strategies for clients.
Requirements and Qualifications:
- Thrives in a fast-paced environment.
- Manages multiple projects simultaneously.
- Extensive knowledge of interactive environments.
- Experience with CRM, direct marketing, and integrated communications.
- Crafts creative briefs and collaborates with creative teams.
- Leads research design for both quantitative and qualitative studies.
- Has worked with specialized research practices.
- Understands database and segmentation strategies.
- Naturally curious with a growth mindset.
- Comfortable with ambiguity.
- Proactive approach to solving problems.
You bring
- Years of planning or strategy experience at an agency.
- Bachelor's degree in advertising, Marketing, Journalism, Communication, or equivalent education and experience.
- Proficiency in English (Written & Verbal)
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