Lead Generation Manager
hace 1 día
About the Team
Sagan Recruitment is a dynamic team of professionals dedicated to delivering high-quality solutions to homeowners and businesses. We are passionate about innovation, customer engagement, and data-driven marketing strategies to drive business growth.
Job Description:
We are looking for a Digital Marketing Manager to join our team and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing campaigns to drive inbound leads for our clients in the HVAC and plumbing industry.
Key Responsibilities:
- Develop and execute marketing campaigns to drive inbound leads.
- Manage and optimize Google Ads and Facebook Ads to ensure high ROI and conversion rates.
- Implement SEO strategies to improve search rankings and organic traffic.
- Track and analyze lead performance data, making real-time adjustments for optimization.
- Ensure the company website is optimized for SEO and user experience.
- Create and manage blog content, landing pages, and service pages to engage potential customers.
- Develop email marketing campaigns to nurture leads and increase conversions.
- Strengthen the companys brand presence through social media marketing and reputation management.
- Respond to customer reviews and inquiries on platforms like Google My Business and Facebook.
- Monitor and report on marketing performance metrics such as CTR, conversion rates, and ROI.
- Continuously test and refine marketing campaigns to improve efficiency and cost-effectiveness.
Requirements:
- Proven experience in digital marketing, lead generation, and SEO.
- Strong background in Google Ads, Facebook Ads, and email marketing.
- Experience in website management and content strategy to drive conversions.
- Ability to analyze marketing performance metrics and make data-driven decisions.
- Excellent communication skills with a strong brand-building mindset.
- Highly organized, self-motivated, and able to manage multiple projects independently.
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