Lead Generation Strategist

hace 6 días


Buenos Aires, Buenos Aires C.F., Argentina CapsLock A tiempo completo
About Us
We are a performance marketing agency specializing in lead generation for leading American companies operating in the home improvement industry.

Job Description
We seek a highly skilled Senior Performance Marketing Specialist with a minimum of 5 years of experience in media buying across different ad platforms. The ideal candidate will have extensive knowledge of campaign management and 3 years of experience in lead generation.

Key Responsibilities
  1. Client & Niche Launch and Testing: Launching new clients and testing new niches in lead generation across Facebook, Google, and other ad networks. The successful candidate will strategically plan, execute, and optimize campaigns for new clients, ensuring structured testing, performance measurement, and data-driven decision-making.
  2. Cross-Department Collaboration: Work closely with internal teams, including designers, sales, and the CRO department, to align media buying strategies with broader business goals. The ideal candidate will facilitate knowledge sharing between departments to enhance creative development, landing page performance, and lead conversion rates.
  3. Innovation and Strategy Development: Continuously research and propose new media buying strategies, ad formats, and targeting techniques to improve campaign stability and performance. The successful candidate will stay ahead of industry trends, algorithm changes, and competitor strategies to maintain a competitive edge.

Requirements
  • At least 5 years of experience in Media Buying, with a focus on campaign management and 3 years of experience in lead generation.
  • 3+ years experience on Facebook Ads and Google Ads (Search, Display).
  • Experience running at least 4 different niches across different ad platforms.
  • At least 2 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences.
  • Proficiency in mastering marketing strategies and good knowledge in targeting and segmentation.
  • Creative thinking with a keen eye for detail and design.
  • Experience in working independently and collaboratively in a remote setting.
  • Strong analytical skills and data-driven thinking.
  • Experience in people management is a big plus.
  • Proven ability to build respectful and positive relationships with colleagues.
  • Excellent writing and communication skills in English.

What We Offer
  • Flexible Remote Work: Enjoy the flexibility to work from any comfortable location within the CET time zone (preferably), enabling you to create your ideal work environment.
  • Work-Life Balance: Full-time employment with a flexible schedule to accommodate your personal needs. Generous paid vacation policy to ensure you have time to recharge. Emphasis on maintaining a healthy work-life balance.
  • Comprehensive Benefits: Attractive benefits package to support your health and well-being. Performance-based bonus system to reward your contributions.
  • Professional Growth: Collaborate with a highly skilled and professional team. Opportunities for continuous learning and career advancement.
  • Unique Work Culture: Join a diverse, international team that values innovation, collaboration, and mutual respect.


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