Strategic Brand Lead for Global Content
hace 2 días
Welcome to a new beginning at Warner Bros. Discovery, where every great story starts.
About UsWe're the storytellers, creators, and dreamers behind iconic content and beloved brands. Our vast portfolio offers career-defining opportunities, thoughtful benefits, and tools to grow into your best self.
Job OverviewThis role contributes to branding strategies for original content from Argentina and ROLA (Colombia and Chile), destined for various platforms. You'll lead projects and processes locally, coordinating content communication and promotion needs with different teams and stakeholders.
Daily Responsibilities- Brand Strategy and Positioning: Lead the process and alignment in treating original local projects, understanding strategic needs, competitive opportunities, local markets, and audiences. Collaborate on constructing strategic documents, positioning, and branding for successful original productions in Mexico.
- Companion Content and Promotional Assets: Work closely with internal partners to leverage content marketing opportunities and generate synergies. Coordinate requirements and needs of communication assets for all involved teams, both during filming and publication.
- Leadership: Be the local reference for the team, building and maintaining strong partnerships with multiple stakeholders and fostering collaborative matrix work.
- Gathering Information: Follow up on information and materials related to content/projects and their process/pipeline. Keep documents updated and teams informed, ensuring quality deliveries and timing.
- Higher degree or equivalent experience in Marketing, Advertising, Communication, or similar fields.
- Experience in branding and strategic communication.
- Knowledge of treating original projects, content marketing, and promotional assets.
- Ability to work with local, regional, and international teams.
- Outstanding ability to use data in decision-making.
- Skills for managing long and complex projects from development to completion.
- Creative vision, sensitivity, empathy, agility, and flexibility.
- Experience in collaborative processes and leading cross-functional teams effectively, both internally and externally.
- Fluent in English.
- Experience in Consumer Marketing and Media Strategy.
- Experience in the Entertainment, Streaming, and TV market.
- Growth mindset.
At Warner Bros. Discovery, we foster collaboration, innovation, and growth. If you're passionate about branding and content strategy, this is your chance to join our team and make a difference.
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