Global Beverage Brand Leader

hace 4 días


Buenos Aires, Buenos Aires C.F., Argentina The Coca-Cola Company A tiempo completo

We are seeking a seasoned marketing professional to lead our beverage brand team. As Director, Frontline Marketing, you will be responsible for developing and executing strategic plans that drive business growth and profitability. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and the ability to collaborate with cross-functional teams.
Key Responsibilities:
• Analyze consumer insights to inform marketing strategies and tactics.
• Develop and implement effective marketing communications plans that meet business objectives.
• Work closely with Sales, Finance, and other internal stakeholders to ensure alignment and optimal resource allocation.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of brand marketing experience, with a minimum of 2 years of people leadership.
• Strong understanding of marketing principles, including segmentation, targeting, and positioning (STP).


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