Strategic Marketing Director

hace 4 días


Buenos Aires, Buenos Aires C.F., Argentina The Coca-Cola Company A tiempo completo

We strive to create a balanced portfolio of global, regional, and local brands with scale. This role will champion growth, profit, and share for our beverage brands by leading the analysis of consumer insights that drive business results.
Key Responsibilities:
• Develop and execute strategic brand plans that break through in a competitive market.
• Lead communications strategy, development, and execution across the marketing mix, including digital, PR, TV, promotions, and media.
• Collaborate with cross-functional teams, such as Sales, Finance, Media & Social, and external agency partners to plan innovative consumer experiences.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of brand marketing experience, with a minimum of 2 years of people leadership.
• Proven results across various marketing communications disciplines, including advertising, PR, digital, social, shopper marketing, and consumer promotions.



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