Marketing CRM Strategy Manager and Product Owner

hace 1 mes

Buenos Aires, Buenos Aires C.F., Argentina Kimberly-Clark A tiempo completo

About Us

Kimberly-Clark is a global leader in the production of consumer goods, with a portfolio of well-known brands including Huggies, Kleenex, and Cottonelle. We are committed to driving innovation, growth, and impact, and we are seeking a talented individual to join our team as a CRM Strategist.

Main Responsibilities:

  • Develop and execute CRM strategies to drive consumer revenue and engagement.
  • Lead cross-functional teams to ensure successful execution of CRM initiatives.
  • Review and synthesize consumer data, competitive space, and market trends to identify opportunities for program evolution and long-term planning.
  • Develop technology investment plans and activation, including budgeting, forecasting, business case development, and realization.
  • Champion digital security and privacy, adhering to internal and external rigorous protocols to protect company and customer data.
  • Establish and uphold best practice standards for digital commercial product operations.
  • Promote and build global leaders, develop resources with the needed functional and technical skills required to meet K-C's growing application portfolio and changing technology needs.

Key Qualifications and Experiences:

  • Bachelor's degree in Information Management Systems, Computer Science, Engineering, or related discipline. MBA or equivalent is preferred.
  • 7+ years of leadership experience with large, global IT teams, focusing on the development lifecycle within product teams.
  • 7-10+ years of demonstrable strategic impact and technology delivery in Marketing CRM technology and operations within an innovative and highly agile customer environment.
  • Strong analytical skills for complex problem-solving, solution definition, and root cause analysis & presentation.
  • Experience in defining, integrating, and driving recommendations for CRM data models, and improving user experience by interpreting data and automating decision making.
  • Advanced proficiency in SFMC AMPscript and SQL, and experience with data pipelines using cloud-based tools.
  • 7-10+ years of demonstrable experience designing and deploying cloud scalable, resilient, secure data products leveraging tools like MS Cloud Services, Expert user of Tableau, CRM Analytics, Sigma, Snowflake, or SFMC SQL.
  • Proven ability to lead global application delivery in a 24x7 business and secure operating environment.
  • 3+ years of demonstrable experience in Agile and Product team workflows, including epics, features, stories, sprints, and backlog management.
  • Salesforce Marketing Email Specialist Certification preferred.
  • Financial Fluency: P&L understanding, Business case development, OKRs, KPIs.
  • Strong communication and interpersonal skills.
  • Strong analytical and problem-solving skills and passion for product development.
  • Professional attitude and service orientation; team player.
  • Strong work ethic; ability to work at an abstract level and gain consensus.

Total Benefits

Kimberly-Clark offers a comprehensive benefits package, including great support for good health, flexible savings and spending accounts, diverse income protection insurance options, and additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

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