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Conversion Rate Optimization Specialist
hace 2 semanas
Key Responsibilities
- Manage day-to-day operations for Shopify storefronts, including product updates, promotional campaigns, and site optimizations.
- Lead Conversion Rate Optimization (CRO) initiatives to improve funnel performance and user experience.
- Develop and execute retention marketing strategies, primarily through Klaviyo email flows and campaigns.
- Collaborate with development teams to manage site updates and troubleshoot technical issues.
- Oversee marketing technology integrations and ensure smooth handoffs between platforms (Shopify, Klaviyo, Google Analytics, GTM).
- Create and manage project briefs, timelines, and process documentation to ensure clear communication across teams.
- Monitor site performance and marketing campaign metrics, proactively identifying opportunities to improve conversion rates.
- Lead cross-functional coordination for product launches and promotional events.
