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Esta propuesta te puede interesar
En Randstad nos moviliza ayudar a las personas y a las organizaciones a desarrollar todo su potencial. Ese es el compromiso que asumimos como compañía en todo el mundo, un compromiso que nos impulsa a ir más allá para lograr que nuestros clientes y candidatos alcancen el éxito. ¿Cómo lo hacemos?, combinando nuestra pasión por las personas con el poder de la tecnología, creando experiencias más humanas, que nos permitan ser una fuente de inspiración y apoyo para quienes nos eligen. Porque estamos convencidos de que mejores personas hacen mejores empresas.
Para una importante empresa del rubro farmacéutico, estamos buscando un/a Customer Experience Analyst,
Modalidad de trabajo: Híbrido de Lunes a viernes
La contratación es a través de Randstad.
Job Purpose
The newly formed CX & Data organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. The Global Digital Hub is a vital pillar of this organization, executing digital-only customer experiences across the General Medicines & Vaccines portfolio in markets outside the US with no local sales, marketing & medical resources. We are looking for an experienced and passionate Brand Manager to lead the design, implementation, and ongoing analysis & optimisation of agreed brands across selected Emerging Market Countries. Moreover, the role will play a critical role, supporting the Associate Director – Customer Experience to play back key data and insights to business stakeholders in Global, Regional and Local teams to drive action in the pursuit of a much-improved customer experience and higher performance impact.
This role will report to the 'Associate Director – Customer Experience - EM" and will be a key member of the Digital Hub Team, successfully delivering against clear commercial & medical Regional performance targets.
Key responsibilities:
Support the execution of omnichannel integrated campaigns for priority market/brands across EM in a timely manner, with clear customer segmentation and targeting. Work closely with assigned Medical Affairs Managers within the Digital Hub team to plan and execute the campaigns, including implementation of DDCx user journeys and content planning across the broader channel mix Manage x-matrix stakeholders and third parties to execute flawlessly, including media agencies and relevant Regional and Local stakeholders in the LOCs. In alignment with global & General Medicine analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for tagging across all campaign collaterals. Carry out monthly campaign performance analysis, analysing all relevant data sets, distilling key insights and recommending actions for optimisation ready for presentation to snr management as part of ongoing agile sprint retrospectives. Work with scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels. Manage content and activity demand forecasting and prioritization process with 3rd party vendors to ensure timely execution of campaigns / channels with appropriate regional governance. Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Digital Hub. Own the development, implementation & continuous optimization of customer-centric digital framework This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Mindset Agile and entrepreneurial mindset with problem solving attitude to impactfully achieve team's goals. Capability Previous experience in managing pharma prescription brands at local or global levelExperience of 3rd party marketing channels & platforms for HCPsProven track record of omnichannel marketing execution, including direct involvement in content & media planning, working closely with third party media suppliers.Experience in working with modular contentGood Project planning skillsUnderstanding of local pharmaceutical codes and regulationsExperience implementing User Journey catalogueExperience analysing data & analytics to distil insights to optimise marketing campaignsStakeholder ManagementPartner closely with medical affairs managers and 3rd party agencies to drive timely plan execution Partners closely with subject matter experts to seek necessary input & collaboration, i.e. compliance, medical. legal etc. Outside-InDemonstrates strong customer focus and awareness of digital industry trends Why You? Experience working with Rx brands at local or global levelDigital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeysUnderstanding of customer segmentation & targeting Hands on experience of content development and copy approval, i.e. Content LabExcellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholdersHigh accountability & track record of successfully delivering critical complex projects Beneficios: Reintegro de almuerzo mensualReintegro de gastos de conectividad mensual 21 días de vacacionesReintegro solamente por el primer mes de gastos en concepto de Home Office // Si consideras que reunís los requisitos para el puesto y te gustan los desafíos, no lo dudes.... Envíanos tu CV Nos esforzamos todos los días en crear un entorno diverso y nos enorgullece ser una empresa con igualdad de oportunidades para todas las personas, independientemente de su raza, color, religión, sexo, identidad sexual u orientación sexual, país de origen, genética, discapacidad o edad.educación UNIVERSITARIO INCOMPLETO
