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Digital Media Analyst

hace 4 meses

Buenos Aires, Argentina Colgate-Palmolive A tiempo completo
No Relocation Assistance Offered
Buenos Aires, Buenos Aires, Argentina

Misión del Puesto

Implementar la estrategia de comunicación de las marcas aplicando los guidelines regionales para lograr el cumplimiento de los KPIs establecidos.

Mantener relación con las agencias garantizando la ejecución de los planes en forma eficiente.

Analizar los resultados finales de las campañas para luego compartir learnings al equipo de Marketing y aplicarlos en futuras activaciones.


Funciones y Responsabilidades

  • Contribuir al desarrollo de la estrategia de comunicación en plataformas digitales (facebook, instagram, programmatic, youtube, tiktok), incluyendo la planificación, gestión y engagement de las campañas. Analizar resultados para entregar insights accionables con foco en lograr una mejora y crecimiento continuos.
  • Analizar las métricas de las campañas, con el objetivo de optimizar constantemente los resultados de pauta.
  • Ser nexo con otras áreas de la compañía para alinearse en los objetivos de la comunicación de cada marca.
  • Gestionar con la agencia creativa el contenido orgánico en redes sociales.
  • Gestionar con la agencia de medios la amplificación de paid media.
  • Seguir el consumo del presupuesto de la región.
  • Dar seguimiento al proceso de creación/adaptación de piezas creativas junto al equipo regional de Cono Sur como de Latam.
  • Identificar y analizar las audiencias digitales y comportamientos de usuarios para lograr cada vez mayor relevancia en nuestras comunicaciones.
  • Llevar adelante la implementación de las campañas de la marca con la agencia, asegurando que estén activas en tiempo y forma.

Requerimientos del puesto

  • Estudiante y/o Graduado de carreras de Comercialización/ Publicidad/ Marketing/ Comunicaciones o carrera afín.
  • Experiência previa de 2 años (full time) en áreas digitales de marketing, agencia y/o medios.
  • Inglés Intermedio/Avanzado.

Habilidades

  • Buen Manejo de Office.
  • Google Analytics, Facebook Business manager, Google Ads, Redes sociales, Comprensión de KPI digitales (indispensable).

Competencias Técnicas

  • Integrated Marketing Communications.
  • Insights and Analytics.
  • Brand and equity management.
Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.


Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.

Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.