Digital Media Coordinator
hace 2 meses
About the Role
Havas Media Argentina S.A. is seeking a highly skilled Digital Media Coordinator to join our team. As a Digital Media Coordinator, you will be responsible for creating and delivering optimal media experiences that meet the needs of our clients.
Key Responsibilities
- Work with our Audience Architect to develop growth target personas and integrate them into our planning tools, buying audiences, and addressable segmentation.
- Allocate budget across channels based on audience and objectives, in conjunction with econometrics and attribution specialists.
- Recommend optimum content and context based on client, brief, and strategy.
- Deliver overall experience and articulation of how channels work together.
- Input measurement framework, including KPIs and methodology, in conjunction with specialists and media measurement teams.
- Create and present media experiences to clients.
- Create media guidelines in liaison with internal specialist teams.
- Ensure quality control on plan recommendations against media delivery.
- Provide insightful post-campaign optimization.
- Contribute to client satisfaction.
- Ensure optimal media delivery.
- Ensure audience planning and data integration from media brief to media measurement.
Requirements
- 8+ years of professional experience in strategic planning.
- Media and brand experience.
- Bachelor's or Master's degree in Business, Marketing, or Advertising.
- Advanced English language skills.
- Understanding of the business.
- Taking initiative.
- Focusing on performance.
- Building collaborative relationships.
- Media and media planning.
- Mx Champion (Connection, Context, Content).
- Omnichannel.
- Strong negotiation skills.
- Elite Programmatic.
- Data processing and management.
- Marketing Strategy.
- Advertising technologies.
- Operational performance management tools.
- Audience planning tools.
- Office software.
Contract Type
Permanent
Equal Opportunities Employer
Havas Media Argentina S.A. is an equal opportunities employer and welcomes applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual's ability to perform their job.
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