Group Brand Manager

Work Leader - Group Brand Manager (Bepanthol, Cardioaspirina & Tabcin) At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. When you show proactivity and ambition, we’ll harness it through a variety of opportunities and challenges in the diverse areas of our business – all with a strong and meaningful purpose. Where do you want to go? What do you want to do? How do you want to make a difference? The choice is yours, and we’ll help you get there. Be better together. Be Bayer. Main Purpose Lead Compete Brands Product Team, guiding and empowering a multidisciplinary group of talents, guaranteeing business sustainability with a holistic perspective by developing the mid to long-term strategy for Southern Cone in alignment with business priorities. Your mission Will be to Lead the definition of Outcomes, aligned with business priorities. Co-create Outputs together with the Work Team. Conduct appropriate follow-up on the achievement of Outcomes (90-day retrospectives). Diagnose and periodically communicate key metrics:- Product Team: SOM, sell-out, prescriptions, brand health, P&L, among others.- Customer Team: Sell-in, DOI, G2N, DSO, in-store visibility, numeric and weighted distribution, among others. Collaboratively lead the development of Brand Plans / Customer Plans under TB4L framework, ensuring the end-to-end process through to the action plan by discipline. Act as a key point of contact for the LT, regional and global teams, and other Work Leaders. Align and agree on the allocation of the Work Team budget in line with the Outcomes. Coordinate with external stakeholders as needed to progress on the defined Outputs. Foster a culture of peer feedback, provide performance input to team members as part of their development, and regularly align with other necessary stakeholders. Align and share status on priorities across Product Team Leaders and Customer Team Leaders. Achieve a deep understanding of the region and local markets dynamics, including competitive environment to develop strategies and identify brand key growth opportunities. Provide input to establish Market estimations and brand Volume targets. Define effectively marketing plans to ensure that top-line sales goals and bottom-line profit goals are met. Establish an innovation strategy for each brand-geography intersection in alignment to brand development stage across the cluster, localizing global pipeline strategy and finding local opportunities, aiming to remain competitive and capitalize market “white spots”. Lead direct to consumer local communication in collaboration with the Brand Manager, assuring media plan efficiency and creating successful stimulus based on insights according to country’s brand’s development stage. Defines South Cone pricing architecture strategy in light of competitiveness and profitability objectives, based on consumer’s perceived differential attributes. Work closely with local commercial teams to address execution opportunities an issues. Unlock your Potencial Bachelor’s degree in marketing, Business Administration, or similar careers. 5 years of Brand Management / Marketing experience in the Healthcare or Fast-Moving Consumer Goods industry is required. Fluent in English, both written & spoken Your Application This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer. Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity or gender expression. We are committed to treating all applicants fairly and avoiding discrimination. #LI-LATAM Período de aplicación: 4/12/2025 - 4/1/2026 Código de referencia: División: Consumer Health Ubicación: Argentina : Buenos Aires : Munro Área funcional: Marketing Tipo de empleo: Permanente Tiempo de trabajo: Full Time - Hibrido (2 veces por semana) #J-18808-Ljbffr