Group Brand Manager

Group Brand Manager (Bepanthol, Cardioaspirina & Tabcin) Join to apply for the Group Brand Manager (Bepanthol, Cardioaspirina & Tabcin) role at Bayer. Work Leader – Group Brand Manager at Bayer. Bayer is visionaries, driven to solve the world’s toughest challenges and striving for a world where Health for all, Hunger for none is no longer a dream, but a real possibility. Main Purpose Lead the Compete Brands Product Team, guiding and empowering a multidisciplinary group of talents, guaranteeing business sustainability with a holistic perspective by developing the mid to long‑term strategy for Southern Cone in alignment with business priorities. Your mission will be to Lead the definition of Outcomes, aligned with business priorities. Co‑create Outputs together with the Work Team. Conduct appropriate follow‑up on the achievement of Outcomes (90‑day retrospectives). Diagnose and periodically communicate key metrics: Product Team: SOM, sell‑out, prescriptions, brand health, P&L, among others. Customer Team: Sell‑in, DOI, G2N, DSO, in‑store visibility, numeric and weighted distribution, among others. Collaboratively lead the development of Brand Plans / Customer Plans under TB4L framework, ensuring the end‑to‑end process through to the action plan by discipline. Act as a key point of contact for the LT, regional and global teams, and other Work Leaders. Align and agree on the allocation of the Work Team budget in line with the Outcomes. Coordinate with external stakeholders as needed to progress on the defined Outputs. Foster a culture of peer feedback, provide performance input to team members as part of their development, and regularly align with other necessary stakeholders. Align and share status on priorities across Product Team Leaders and Customer Team Leaders. Achieve a deep understanding of the region and local markets dynamics, including competitive environment to develop strategies and identify brand key growth opportunities. Provide input to establish Market estimations and brand Volume targets. Define effectively marketing plans to ensure that top‑line sales goals and bottom‑line profit goals are met. Establish an innovation strategy for each brand‑geography intersection in alignment to brand development stage across the cluster, localizing global pipeline strategy and finding local opportunities, aiming to remain competitive and capitalize market “white spots”. Lead direct to consumer local communication in collaboration with the Brand Manager, assuring media plan efficiency and creating successful stimulus based on insights according to country’s brand’s development stage. Define South Cone pricing architecture strategy in light of competitiveness and profitability objectives, based on consumer’s perceived differential attributes. Work closely with local commercial teams to address execution opportunities and issues. Unlock your Potential Bachelor’s degree in marketing, Business Administration, or similar careers. 5 years of Brand Management / Marketing experience in the Healthcare or Fast‑Moving Consumer Goods industry is required. Fluent in English, both written & spoken. Benefits We are committed to treating all applicants fairly and avoiding discrimination. Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity or gender expression. Application Period 4/12/2025 - 4/1/2026 Job Details Division: Consumer Health • Location: Argentina – Buenos Aires – Munro • Functional Area: Marketing • Employment Type: Full‑time, Permanent • Work Hours: Full Time – Hybrid (2 times per week) Contact For more information and to apply, visit Bayer’s careers page. #J-18808-Ljbffr