Marketing Operations Manager
hace 3 días
Marketing Operations Manager Location: Buenos Aires, Argentina Maxio is a PE‑backed software business that helps B2B SaaS companies unlock their next stage of growth. We are committed to redefining how CFOs and CEOs run their businesses, raise money, and manage investors. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS companies, including billing, subscription management, revenue, and expense recognition. The platform also provides investor‑grade SaaS operating metrics and analytics. Maxio serves more than 2,000 customers and processes more than $13B in revenue for those customers. We are hiring a Marketing Operations Manager to make our marketing engine reliable, measurable, and scalable so the team can ship faster with confidence. Responsibilities Lead the marketing operations day‑to‑day with the support of an external vendor. Own campaign execution, lead‑flow orchestration, top‑of‑funnel KPI reporting, and MarTech strategy. Partner with Demand Gen, Partner Marketing, Customer Marketing, Sales, and BDRs to map ideal MOPs processes, build automations that support campaigns, and keep reporting front‑and‑center. Work with existing marketing operations partners to ensure high standards of execution on form handlers, nurture programs, emails, and email templates. Document MOPs processes and advocate thoughtful, well‑managed change. Design and build automation to accomplish campaign and initiative goals in traditional marketing automation systems and modern, cutting‑edge tools. Serve as primary Pardot (MCAE) admin, including email compliance and database management. Enable the marketing team to run multi‑channel campaigns with reliable data and processes. Qualifications 3+ years marketing operations experience in the B2B space (SaaS experience preferred). Hands‑on, day‑to‑day experience in the administration of a major marketing automation platform (Pardot preferred). Salesforce experience from a marketing user perspective, building reports and dashboards. Experience managing other MarTech tools (e.g., Dreamdata, Google Analytics 4, Google Tag Manager, Zapier, Clay). Experience tracking and presenting campaign results. Hands‑on experience working with a B2B lead generation process, including lead stages. Knowledge of campaign management from a process and automation perspective. HTML and CSS basics (deep experience with emails and landing pages). Nice to have: hands‑on experience building workflows that utilize AI; email deliverability best practices; advanced HTML, CSS, & Javascript skills (or other programming languages). Ideal Candidate Stays up‑to‑date on the latest marketing tools, tactics, and strategies. Loves data and performs regular analyses to inform opinions. Excited about collaborating on marketing processes to drive better outcomes. Familiar with multi‑touch attribution models, their best practices, and can articulate pros and cons. Enjoys documentation and always leaves SOPs, naming conventions, and checklists better than found. Values thorough documentation and thoughtful change management. EEO Statement Our commitment to Diversity, Equity, and Inclusion: we are committed to an environment that promotes equality, diversity, and inclusion. It is important to us that you bring your true self to work every day, no matter age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, neurodiversity, or otherwise. #J-18808-Ljbffr
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