Marketing Technology Lead

hace 7 días

Buenos Aires, Argentina Spyro Soft A tiempo completo

We are seeking a Marketing Technology Lead with deep expertise in Salesforce Marketing Cloud Next, Data Cloud, and Account Management principles. This role combines strategic solutioning with hands‑on execution, ensuring our marketing technology stack supports account‑based marketing (ABM) and B2C engagement strategies. You will partner with marketing, sales, and IT teams to design scalable solutions, optimize marketing automation, and execute campaigns leveraging Data Cloud‑powered personalization. Key Responsibilities Strategic & Solutioning Act as the subject matter expert for Salesforce Marketing Cloud Next and Data Cloud. Design account‑based and B2C marketing solutions leveraging Salesforce capabilities. Define data architecture, identity resolution, segmentation, and personalization strategies using Data Cloud. Collaborate with stakeholders to align marketing technology with account management processes. Operational & Execution Build and manage journeys, automations, and personalization in Marketing Cloud Next. Execute ABM and B2C campaigns across email, SMS, and digital channels. Ensure data synchronization between Salesforce CRM, Data Cloud, and Marketing Cloud. Monitor campaign performance and optimize engagement and conversion. Qualifications 5+ years in marketing technology roles, with 3+ years hands‑on experience in Salesforce Marketing Cloud. Strong understanding of Data Cloud features (data modeling, identity resolution, segmentation). Knowledge of Account Management and ABM strategies, plus experience in B2C marketing. Proficiency in SQL, AMPscript, HTML/CSS, and automation workflows. Ability to translate business requirements into technical solutions. Excellent communication and stakeholder management skills. Preferred Qualifications Salesforce Marketing Cloud and/or Data Cloud certifications. Familiarity with APIs, ETL tools, and integration frameworks. Experience in global marketing operations and compliance standards. #J-18808-Ljbffr

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