Marketing Technology Lead

hace 1 semana

Buenos Aires, Buenos Aires C.F., Argentina Spyrosoft A tiempo completo

We are seeking a Marketing Technology Lead with deep expertise in Salesforce Marketing Cloud Next, Data Cloud, and Account Management principles. This role combines strategic solutioning with hands-on execution, ensuring our marketing technology stack supports account-based marketing (ABM) and B2C engagement strategies.

You will partner with marketing, sales, and IT teams to design scalable solutions, optimize marketing automation, and execute campaigns leveraging Data Cloud-powered personalization.

Key Responsibilities

Strategic & Solutioning

· Act as the subject matter expert for Salesforce Marketing Cloud Next and Data Cloud.

· Design account-based and B2C marketing solutions leveraging Salesforce capabilities.

· Define data architecture, identity resolution, segmentation, and personalization strategies using Data Cloud.

· Collaborate with stakeholders to align marketing technology with account management processes.

Operational & Execution

· Build and manage journeys, automations, and personalization in Marketing Cloud Next.

· Execute ABM and B2C campaigns across email, SMS, and digital channels.

· Ensure data synchronization between Salesforce CRM, Data Cloud, and Marketing Cloud.

· Monitor campaign performance and optimize engagement and conversion.

Qualifications

· 5+ years in marketing technology roles, with 3+ years hands-on experience in Salesforce Marketing Cloud.

· Strong understanding of Data Cloud features (data modeling, identity resolution, segmentation).

· Knowledge of Account Management and ABM strategies, plus experience in B2C marketing.

· Proficiency in SQL, AMPscript, HTML/CSS, and automation workflows.

· Ability to translate business requirements into technical solutions.

· Excellent communication and stakeholder management skills.

Preferred Qualifications

· Salesforce Marketing Cloud and/or Data Cloud certifications.

· Familiarity with APIs, ETL tools, and integration frameworks.

· Experience in global marketing operations and compliance standards.

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