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Salesforce (Marketing) Tech Lead
hace 1 hora
We are seeking a Salesforce Tech Lead with deep expertise in Salesforce Marketing Cloud Next, Data Cloud, and Account Management principles. This role combines strategic solutioning with hands-on execution, ensuring our marketing technology stack supports account-based marketing (ABM) and B2C engagement strategies.
You will partner with marketing, sales, and IT teams to design scalable solutions, optimize marketing automation, and execute campaigns leveraging Data Cloud-powered personalization.
Key Responsibilities
Strategic & Solutioning
· Act as the subject matter expert for Salesforce Marketing Cloud Next and Data Cloud.
· Design account-based and B2C marketing solutions leveraging Salesforce capabilities.
· Define data architecture, identity resolution, segmentation, and personalization strategies using Data Cloud.
· Collaborate with stakeholders to align marketing technology with account management processes.
Operational & Execution
· Build and manage journeys, automations, and personalization in Marketing Cloud Next.
· Execute ABM and B2C campaigns across email, SMS, and digital channels.
· Ensure data synchronization between Salesforce CRM, Data Cloud, and Marketing Cloud.
· Monitor campaign performance and optimize engagement and conversion.
Qualifications
· 5+ years in marketing technology roles, with 3+ years hands-on experience in Salesforce Marketing Cloud.
· Strong understanding of Data Cloud features (data modeling, identity resolution, segmentation).
· Knowledge of Account Management and ABM strategies, plus experience in B2C marketing.
· Proficiency in SQL, AMPscript, HTML/CSS, and automation workflows.
· Ability to translate business requirements into technical solutions.
· Excellent communication and stakeholder management skills.
Preferred Qualifications
· Salesforce Marketing Cloud and/or Data Cloud certifications.
· Familiarity with APIs, ETL tools, and integration frameworks.
· Experience in global marketing operations and compliance standards.
