Marketing Operations Coordinator
hace 2 semanas
Marketing Operations Coordinator (LATAM) We are seeking a detail-oriented and results-driven Marketing Operations Coordinator to assist in maintaining the deployment calendar and coordinating email schedules, quality assurance, and performance of our email channel. You will support the execution of all marketing emails, ensuring they are delivered accurately, render correctly, and follow industry best practices. You Will: Email Execution and Quality Assurance Own the Deployment Calendar: Support the execution and scheduling of all promotional, nurture, and operational emails within Marketo. Technical Build: Assist in building, testing, and deploying final email assets from approved templates, ensuring accurate personalization tokens, dynamic content, and segmentation logic. QA Support: Help conduct thorough and comprehensive quality assurance (QA) checks, including link validation, list suppression, rendering across major clients, and proofreading before every deployment. Deliverability Management: Support tracking of deliverability metrics (bounce rates, spam complaints) and troubleshoot basic deliverability issues to maintain optimal sender reputation. A/B Testing: Configure and manage A/B tests for subject lines, content, and send times to optimize engagement and conversion rates. Template Management & Optimization HTML/CSS Maintenance: Work with pre-approved HTML/CSS email templates, applying minor coding edits and dynamic content to meet campaign requirements. Process Efficiency: Document and refine the email deployment process to maximize efficiency and maintain speed while minimizing errors. Compliance: Ensure all email deployments adhere strictly to global data privacy and anti-spam regulations (e.g., CAN-SPAM, GDPR). Reporting and Analysis Track, analyze, and report on key email performance metrics, including Open Rates, Click-Through Rates (CTR), Conversion Rates, and Unsubscribes. Provide actionable insights on email performance trends to the team to inform future content strategy and segmentation. Required Qualifications Fluent in English, both written and verbal. 1-3 years of hands‑on experience in email marketing execution, preferably in a B2B environment. Proficiency with a Marketing Automation Platform (MAP) such as Marketo, HubSpot, or Pardot. Marketo is a plus but not required. Working knowledge of basic HTML and CSS specifically as it applies to email development and troubleshooting rendering issues. Exceptional attention to detail and proven ability to manage multiple complex deployments under tight deadlines. Familiarity with the purpose and function of UTM tracking and how it relates to email links and campaign attribution. Why You’re a Great Fit You are passionate about the technical side of email and see a successful deployment as a significant victory. You are organized, highly process-oriented, and thrive in an environment that values consistency and data integrity. You enjoy the continuous challenge of optimizing deliverability and maximizing engagement across diverse audiences. Please note that given the nature of the contract, this role will not be eligible to participate in company-sponsored benefits. As set forth in Newsela’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr
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