Marketing Specialist Southern Cluster

Marketing Specialist – Southern Cluster At Johnson & Johnson, the largest healthcare company in the world, we come together with one purpose: to profoundly change the trajectory of health for humanity. Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for more than 130 years. Regardless of your race, belief, sexual orientation, religion or any other trait, YOU are welcome in all open positions at the largest healthcare company in the world. When you join Johnson & Johnson, your next move could mean our next breakthrough. At Johnson & Johnson Medical Devices Companies, we are using our breath, scale and experience to reimagine the way healthcare is delivered and to help people live longer, healthier lives. We are hiring the best talent for MARKETING SPECIALIST to be located in SANTIAGO DE CHILE (Relocation Not Applicable / Applicable). Purpose The Marketing Specialist is responsible for developing and owning the execution of the Business Platforms and associated specialties’ marketing plans at a cluster level, in alignment with the Regional BU strategy. Responsible for achieving Sales and GP targets, as well as for managing Marketing budgets for the BU(s). Partners with Commercial teams to provide required direction and support and to ensure the commercial execution that leads to achievement of business goals. Key Responsibilities Lead execution of the local Marketing Plan for the BU(s) in alignment with the Regional strategy and guidelines. (includes: product launches, segmentation, pricing, target‑customer definition, promotional and educational activities, marketing materials and samples, Sales Force training needs, etc.) Portfolio Management: support the development of the adequate market approach for the BU portfolio. New Product Introduction, lifecycle management, portfolio optimization, segmentation and positioning. Lead Pricing & Segmentation strategies as well as price lists for all responsible products in the BU portfolio. Participate in projects, programs and special activities that the company promotes geared toward establishing its strategic goals. Build positive relationships with the Commercial organization in order to gather customer insights, translate needs into commercial solutions, drive and support sales execution. Perform regular Business Analytics and monitoring: Sales performance and trending, profitability (GP), investments, prioritization, to ensure business efficiency and profitability. Develop Market Analytics and Market Research: Define market size and potential, explore competitive dynamics, general market trends (e.g. procedure and product adoption, regulatory and reimbursement changes, etc.), capture insights and VOC. Build positive relationships with Key Customers, KOLs and Scientific; identify and support the development of residents and future KOLs. Meet with key physician practices and hospital marketing and administrative personnel to present marketing programs and procedure expansion solutions. Partner with Regulatory Affairs to define priorities and follow up/support local product registration in order to ensure business continuity and new product introduction in a timely manner and in alignment with the BU strategy. Partner with Training and Medical Affairs to define/plan Training and Medical Education strategies and activities. Supports execution as required. Craft and adapt Marketing Materials to support promotional and educational activities. Responsible for Marketing communications (internal and external). Handle sophisticated customer product questions and objections consistent with sales training methodology. Mentor less experienced specialists. Collaborate with distributors including educational programs and product trainings for distributor sales force. Qualifications and Requirements Higher degree and at least 1‑3 years of experience in sales or marketing / experience in Medical Devices as an advantage (or is preferable). Ability to build and maintain excellent relationships with clients and internal partners. Ability to work across geographical and cultural borders, exerting leadership by influence. Excellent communication and presentation skills. Ability to work in hard pressure environment. Good working Spanish and English language (both verbal and written). Willingness to travel. Critical thinking, analytical skills, result‑oriented, upbeat, driven; team‑player. Proficiency in MS Office. Primary Location Santiago de Chile (Relocation Not Applicable)> #J-18808-Ljbffr