Senior Manager, Performance Marketing

About Sezzle: With a mission to financially empower the next generation, Sezzle is revolutionizing the shopping experience beyond payments, blending cutting‑edge tech with seamless, interest‑free installment plans that make shopping smarter and more accessible. We’re not just transforming payments; we’re redefining how people discover, interact with, and purchase the things they love while driving real impact on merchant sales through increased conversions and higher order values. As we continue to shape the future of fintech and retail, we’re building an innovative, dynamic team passionate about creating more than just a transaction but a truly unique shopping journey. If you’re excited about pushing boundaries in tech and delivering a game‑changing experience for consumers and merchants alike, come join us at Sezzle and help create the future of shopping Sezzle is one of the most trusted Buy Now, Pay Later platforms in North America. We’re empowering millions of Gen Z, Millennials, and Gen X consumers to access flexible, transparent financial products. As we expand into new offerings and scale aggressively, performance marketing has been one of the most important levers for our growth. About the Role: We are seeking a talented and motivated Senior Manager, Performance Marketing who is best in class with a high IQ plus a high EQ. This role presents an exciting opportunity to thrive in a dynamic, fast‑paced environment within a rapidly growing team, with abundant prospects for career advancement. Also a Senior Manager, Performance Marketing who thrives in a high‑growth, data‑rich environment and wants ownership over a multi‑million‑dollar paid media portfolio. If you want to shape the future of fintech growth marketing and build something meaningful at speed, this is the role. The Senior Manager, Performance Marketing will own Sezzle’s paid media strategy and execution across the full funnel, leading seven‑figure budgets and driving measurable growth across several metrics including revenue, subscription, app usage and engagement. This highly visible role combines analytical rigor with creative testing excellence and requires someone who can both architect strategy and execute with precision. You’ll reside within the Marketing team collaborating closely with the Product, Creative, Data, and Leadership teams to scale our performance marketing, uncover new growth levers, and meaningfully influence the company’s trajectory. What You'll Do: Performance Strategy & Leadership Build and lead Sezzle’s cross‑channel performance marketing strategy across paid search, paid social, programmatic, affiliates, and CTV. Set KPI frameworks for the full funnel (video completions, app downloads, subscriptions, purchase conversions, retention, ARPU). Own forecasting, pacing, and delivering on KPIs with a mindset toward efficiency. Identify new performance channels and emerging platforms, and build test‑and‑learn frameworks. Execution & Optimization Manage seven‑figure+ budgets to drive optimal CAC, ROAS, and ARPU. Lead Programmatic, Affiliate, SEO, and external agency teams to deliver strong ROI. Build media roadmaps and campaign architectures based on market intelligence, competitive insights, and consumer behavior. Oversee creative testing frameworks analyzing performance of creatives, offers, and audiences; provide data‑backed recommendations to the Creative team. Cross‑Functional Collaboration Partner with Product, Revenue, and Leadership to align on business goals and prioritize marketing investments. Report performance trends, insights, and opportunities to colleagues on a regular cadence with weekly check‑ins. Provide funnel/flywheel insights to help optimize conversion across paid, owned, and earned channels. Analytics & Growth Insights Own post‑campaign analysis, channel attribution, and incrementality testing. Bring deep analytical rigor to the budgeting process, projections and recommendations for re‑forecasting. Use analytics tools to translate complex bidding, attribution, and performance dynamics into clear storytelling for both technical and non‑technical audiences. What We Look For: 5+ years hands‑on experience in performance marketing managing seven‑figure budgets across paid social, affiliates, and programmatic channels. Deep understanding of performance KPIs: ARPU, CAC, CPA, ROAS, LTV, retention funnels, incrementality, blended CAC, etc. Strong SEO knowledge and the ability to manage SEO as a performance lever. Strong communicator with experience influencing senior leadership and driving cross‑functional alignment. High bias for action, entrepreneurial spirit, thrives in ambiguity and loves building over maintaining. Proven success scaling app downloads/engagement and e‑commerce/retail performance campaigns. Advanced experience in Meta Ads Manager, Google Ads, Google Analytics, and mobile measurement platforms (AppsFlyer or equivalent). About You: You have relentlessly high standards - many people may think your standards are unreasonably high. You are continually raising the bar and driving those around you to deliver great results. You make sure that defects do not get sent down the line and that problems are fixed so they stay fixed. You’re not bound by convention - your success—and much of the fun—lies in developing new ways to do things You need action - speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk‑taking. You earn trust - you listen attentively, speak candidly, and treat others respectfully. You have backbone; disagree, then commit - you can respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting. You have conviction and are tenacious. You do not compromise for the sake of social cohesion. Once a decision is determined, you commit wholly. You deliver results - you focus on the key inputs and deliver them with the right quality and in a timely fashion. Despite setbacks, you rise to the occasion and never settle. What Makes Working at Sezzle Awesome: At Sezzle, we are more than just brilliant engineers, passionate data enthusiasts, out‑of‑the‑box thinkers, and determined innovators. We believe in surrounding ourselves with only the best and the brightest individuals. Our culture is not defined by a certain set of perks designed to give the illusion of the traditional startup culture, but rather, it is the visible example living in every employee that we hire. The salary range for this role is $40,000 – $60,000 annually (Gross in USD) #Li‑remote #Full‑time #J-18808-Ljbffr