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Growth Marketing Manager,
hace 4 semanas
Growth Marketing Manager, (Healthcare) Power Digital Marketing We are a tech‑enabled growth firm—at the intersection of marketing, consulting & data intelligence—igniting revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. A Day In The Life As a Growth Marketing Manager, you’ll own the strategy and execution behind the integrated marketing campaigns that fuel Cardinal’s pipeline. You’ll architect full‑funnel initiatives, from webinars and events to reports and eBooks, then lead cross‑functional teams to bring each campaign to life with cohesive messaging and high‑impact creative. Daily, you’ll monitor performance, optimize in real time, and ensure that every channel works together to generate high‑quality leads. You’ll collaborate closely with internal contributors and contractors, keeping projects on track and jumping in to execute when needed. This is a role for someone who moves fast, thinks big, and owns outcomes end to end. Responsibilities Campaign Strategy & Planning – Build full‑funnel campaign strategies for major launches (webinars, in‑person events, eBooks, reports). Define audiences, messaging, channel mix, goals, and success metrics. Develop campaign plans and timelines aligned with growth and revenue priorities. Integrated Activation – Lead cross‑channel execution across email, paid media, social, and web. Create creative briefs and coordinate with design, copy, video, paid, and email teams. Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs. Performance & Optimization – Monitor performance and identify what’s working, what’s not, and why. Optimize live campaigns—messaging, audience, UX, offers, funnel flow. Build testing plans and share insights to improve results continually. Collaboration & Leadership – Manage internal contributors and contractors, ensuring deadlines and quality. Step in to execute when needed—no ego, high ownership. 12‑Month Success Indicators – Launch 6–8 major campaigns that generate a measurable pipeline. Improve conversion rates across key funnel stages. Build a campaign playbook and reporting cadence. Elevate the quality and cohesion of Cardinal’s thought leadership. Role Requirements Data‑driven, audience‑obsessed growth marketer. Comfortable owning both strategy and execution. Strong communicator across creative and performance teams. Obsessed with iteration—never settles for “good enough.” Strong collaborator who gets the best from teammates and contractors. Bias toward action and proactive problem‑solving. 5–7 years in B2B growth, demand gen, or integrated marketing (agency/professional services a plus). Demonstrated success running multi‑channel, full‑funnel campaigns with measurable results. Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools. Deep understanding of digital channels and how they work together. Ability to write or refine campaign copy (emails, landing pages, ads). Strong analytical skills: reporting, performance diagnosis, and conversion optimization. Experience thriving in fast‑paced environments with high standards. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Advertising Services EEO Statement Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences is paramount. We are an Equal Opportunity Employer and employees come from different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. Inclusion is everyone's responsibility. #J-18808-Ljbffr
