Manager Culture Marketing

hace 3 semanas


Buenos Aires, Argentina adidas A tiempo completo

Purpose & Overall Relevance for the Organization:

Working along with Brand Comms team in other to follow closely the scouting, contacting,  negotiating, activating, and reporting culture partners and friends’ of the brand, across all categories.

 

Key Responsibilities:

  • Recruit, develop, and maintain EIM's portfolio based on relevant qualitative and quantitative data
  • Implement a fidelization plan for EIMs, KOLs and friends of the brand, considering seeding, product incubation, and key dates
  • Establish and nurture strong relationships with KOLs, sneakerheads, media, and emerging artists.
  • Stay constantly updated with trends, hype moments, and cultural events that are influential in the local scene.
  • Develop a strategic relationship with the local Business Unit (BU) to align product selection with partners and cultural events.
  • Follow up partners activation (Briefs with LAM) and reporting
  • Work with Fashion KA AMP to support local relevant partners or assess their suitability for activation in their stores.
  • Collaborate with brand comms teams to activate cross-category profiles in campaigns.

 

 

Knowledge Skills and Abilities:

  • Deep knowledge of culture industries (music, art, fashion)
  • Passion and expertise in a cultural focus area.
  • PR skills for stakeholder, media, KOL, and sneakerhead management.
  • Negotiation skills for stakeholder agreements and agency management.
  • Trend seeker and strategic planning mindset.

 

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree or equivalent education required
  • 5 years of experience in related activities

 

Búsqueda laboral equitativa

El empleador sólo podrá solicitarle la información estrictamente necesaria para el desempeño del trabajo que se ofrece.

Ley N°6471


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