Digital Marketing Manager

Encontrado en: beBee jobs AR - hace 1 semana

Buenos Aires, Argentina Cognizant Technology Solutions A tiempo completo

Digital Marketing Manager

Apply your talent and skills to help leading companies improve everyday life.

Who We Are

Cognizant (Nasdaq-100: CTSH) engineers' modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we are improving everyday life. See how at:

What You Will Do

As a Digital Marketing Manager, you will design email campaigns with insights to drive partner growth, be a trusted strategic advisor to your regional leader, and leverage the full breadth of Google Cloud solutions and learning services to drive impact at scale across your portfolio.

Key Responsibilities:

Partner closely with Activation Management, Content, Creative, Digital Marketing, Operations, Events, and Partner Marketing to develop integrated marketing strategies and deliver go-to-market programs that drive partner segment growth.Ensure accuracy and tracking, measurement, and attribution of integrated engagement campaigns across awareness, nurture, and deal acceleration stages.Produce insights to drive digital marketing strategy that support a partner growth strategy and regional partner contribution key objectives.Build testing and experimentation plans and establish requirements documentation, including flows, segmentation, and reporting. Analyze results and provide recommendations for ongoing optimization.

Preferred qualifications:

Ability to structure and create processes for transparency of plan through campaign calendars and consistent measurement at every stage of the audience journey, integrated across engagement channels.Knowledge of multi-touch campaigns, with digital first expertise.Demonstrated ability to take a data-driven approach, including use of AI, to design and optimize programs and results.Experience in defining and launching effective Account Based programs at scale.Basic knowledge of SQL to perform self-service data pullsExperience with stitching data together from an enterprise CRM tool (preferably Salesforce) to build prioritized lists of cohorts for campaign execution

Preferred skill sets:

Proven working experience in digital marketing domainMarketing automationSalesforce userSegmentationData analysis for audience profiling and targeting

Work model:

Hybrid work model (2/3 days work from office)

Why Cognizant?

A career in one of the largest and fastest growing IT services providers worldwide.Ongoing support and funding with training and development plans.A highly competitive benefits and salary package.Opportunity to work for leading global companies.

Cognizant values diversity in our talent pool, so we encourage professionals with disabilities, LGBTQIA+, people in refugee situations, women, racial groups, and professionals 50+ to apply for all our advertised openings.

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