Digital Marketing Manager

hace 3 semanas

Buenos Aires, Argentina Cognizant Technology Solutions A tiempo completo

Digital Marketing Manager

Apply your talent and skills to help leading companies improve everyday life.

 

Who We Are

Cognizant (Nasdaq-100: CTSH) engineers' modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we are improving everyday life. See how at: www.cognizant.com.

 

What You Will Do

As a Digital Marketing Manager, you will design email campaigns with insights to drive partner growth, be a trusted strategic advisor to your regional leader, and leverage the full breadth of Google Cloud solutions and learning services to drive impact at scale across your portfolio.

 

Key Responsibilities:

  • Partner closely with Activation Management, Content, Creative, Digital Marketing, Operations, Events, and Partner Marketing to develop integrated marketing strategies and deliver go-to-market programs that drive partner segment growth.
  • Ensure accuracy and tracking, measurement, and attribution of integrated engagement campaigns across awareness, nurture, and deal acceleration stages.
  • Produce insights to drive digital marketing strategy that support a partner growth strategy and regional partner contribution key objectives.
  • Build testing and experimentation plans and establish requirements documentation, including flows, segmentation, and reporting. Analyze results and provide recommendations for ongoing optimization.

 

Preferred qualifications:

  • Ability to structure and create processes for transparency of plan through campaign calendars and consistent measurement at every stage of the audience journey, integrated across engagement channels.
  • Knowledge of multi-touch campaigns, with digital first expertise.
  • Demonstrated ability to take a data-driven approach, including use of AI, to design and optimize programs and results.
  • Experience in defining and launching effective Account Based programs at scale.
  • Basic knowledge of SQL to perform self-service data pulls
  • Experience with stitching data together from an enterprise CRM tool (preferably Salesforce) to build prioritized lists of cohorts for campaign execution

 

Preferred skill sets:

  • Proven working experience in digital marketing domain
  • Marketing automation
  • Salesforce user
  • Segmentation
  • Data analysis for audience profiling and targeting

 

Work model:

  • Hybrid work model (2/3 days work from office) 

 

Why Cognizant?

  • A career in one of the largest and fastest growing IT services providers worldwide.
  • Ongoing support and funding with training and development plans.
  • A highly competitive benefits and salary package.
  • Opportunity to work for leading global companies.

 

Cognizant values diversity in our talent pool, so we encourage professionals with disabilities, LGBTQIA+, people in refugee situations, women, racial groups, and professionals 50+ to apply for all our advertised openings.

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