Digital Marketing Manager

hace 2 semanas

Buenos Aires, Argentina Cognizant Technology Solutions A tiempo completo

**Digital Marketing Manager**

**Who We Are**

**What You Will Do**

**Key Responsibilities**:

- Partner closely with Activation Management, Content, Creative, Digital Marketing, Operations, Events, and Partner Marketing to develop integrated marketing strategies and deliver go-to-market programs that drive partner segment growth.
- Ensure accuracy and tracking, measurement, and attribution of integrated engagement campaigns across awareness, nurture, and deal acceleration stages.
- Produce insights to drive digital marketing strategy that support a partner growth strategy and regional partner contribution key objectives.
- Build testing and experimentation plans and establish requirements documentation, including flows, segmentation, and reporting. Analyze results and provide recommendations for ongoing optimization.

**Preferred qualifications**:

- Ability to structure and create processes for transparency of plan through campaign calendars and consistent measurement at every stage of the audience journey, integrated across engagement channels.
- Knowledge of multi-touch campaigns, with digital first expertise.
- Demonstrated ability to take a data-driven approach, including use of AI, to design and optimize programs and results.
- Experience in defining and launching effective Account Based programs at scale.
- Basic knowledge of SQL to perform self-service data pulls
- Experience with stitching data together from an enterprise CRM tool (preferably Salesforce) to build prioritized lists of cohorts for campaign execution

**Preferred skill sets**:

- Proven working experience in digital marketing domain
- Marketing automation
- Salesforce user
- Segmentation
- Data analysis for audience profiling and targeting

**Work model**:

- Hybrid work model (2/3 days work from office)

**Why Cognizant?**
- A career in one of the largest and fastest growing IT services providers worldwide.
- Ongoing support and funding with training and development plans.
- A highly competitive benefits and salary package.
- Opportunity to work for leading global companies.

**Employee Status **:Full Time Employee

**Shift **:Day Job

**Travel **:No

**Job Posting **:Feb 21 2024

**About Cognizant

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