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Sr. Data Marketing Analyst/Scientist
hace 2 semanas
Required Qualifications: - Strong understanding of growth KPIs and reporting (incrementality, attribution, ROAS, product mix, etc.) - Ability to partner on testing and measurement strategy, forecasting and modeling - Strong SQL skills and experience with modern data warehouses (BigQuery, Snowflake, or Redshift) - Strong background in statistical analysis, experimentation design, and a/b testing - Knowledge of Looker or similar BI platforms (data visualization + analytics) - Familiarity and proficiency with Klaviyo (lifecycle) - Familiarity and proficiency with Shopify
Preferred Qualifications: - Experience with machine learning models for marketing optimization - Experience with AWS, GCP, or Azure data services - Background in consumer-facing, e-commerce, or marketplace businesses - Excellent presentation and storytelling abilities with data - Experience with marketing automation platforms and CRM systems
Key Responsibilities: - Build reporting and analytical tools that empower stakeholders to make data-driven decisions across finance, growth marketing, e-commerce - Design + build metrics to monitor product and business performance - Design, implement, and optimize marketing attribution models and mixed media modeling to measure campaign effectiveness across channels - Design and analyze experiments to measure impacts of marketing tactics (a/b, geo-lift, etc) in collaboration with growth - Conduct advanced data analysis + statistical modeling to extract actionable insights that inform strategic decisions - Create and maintain marketing dashboards and reports in Looker/Omni for stakeholder consumption - Translate complex marketing data into actionable insights for marketing teams and executive leadership
About RYZ Labs: RYZ Labs is a startup studio built in 2021 by two lifelong entrepreneurs. The founders of RYZ have worked at some of the world's largest tech companies and some of the most iconic consumer brands. They have lived and worked in Argentina for many years and have decades of experience in Latam. What brought them together is the passion for the early phases of company creation and the idea of attracting the brightest talents in order to build industry-defining companies in a post-pandemic world.
Our teams are remote and distributed throughout the US and Latam. They use the latest cutting-edge technologies in cloud computing to create applications that are scalable and resilient. We aim to provide diverse product solutions for different industries, planning to build a large number of startups in the upcoming years.
At RYZ, you will find yourself working with autonomy and efficiency, owning every step of your development. We provide an environment of opportunities, learning, growth, expansion and challenging projects. You will deepen your experience while sharing and learning from a team of great professionals and specialists.
Our values and what to expect: - Customer First Mentality - every decision we make should be made through the lens of the customer. - Bias for Action - urgency is critical, expect that the timeline to get something done is accelerated. - Ownership - step up if you see an opportunity to help, even if not your core responsibility. - Humility and Respect - be willing to learn, be vulnerable, and treat everyone that interacts with RYZ with respect. - Frugality - being frugal and cost-conscious helps us do more with less. - Deliver Impact - get things done in the most efficient way. - Raise our Standards - always be looking to improve our processes, our team, our expectations. Status quo is not good enough and never should be.
