Sr Marketing Analyst CPG

Join to apply for the Sr Marketing Analyst CPG role at Power Digital Marketing . We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people‑first firm, we value diversity in backgrounds and experiences. Our vision is to be the most valued and respected private growth marketing firm in the world. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. A Day In The Life The Sr. Growth Analyst is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans supporting omnichannel brands sold in store and online with activations across our full suite of channels, with special emphasis on social media (Meta, TikTok, etc.) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Lifecycle) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients. Key Responsibilities Planning: determining the best budget allocation by channel, medium, environment (supporting retail vs online), objective, and stage in the funnel Coordinating: working with channel specialists to ensure channel‑level strategies align with the overarching plan Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc. (Emphasis on CPG brands) Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives. Role Requirements 5+ years of cross‑channel marketing program management experience Experience working on CPG or omnichannel brands (supporting in‑store and online sales) Understanding of marketing funnels and flywheels Knowledge of Retail Media Networks and retail marketing experience Brand strategy experience Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client) Competence in Shopify, GA4, and retailer data partners, such as NielsenIQ, Spins IRI, Crisp, etc Competence in Google Ads, Meta, and/or similar self‑serve platforms Familiarity with the larger marketing and media buying landscape Familiarity with owned and earned media channels Familiarity with audience insight tools such as Global Web Index Familiarity with Google product suite, Asana and Slack Proficiency in spoken and written English at an advanced level Key Performance Indicators (KPIs) Appraisal Production (10+/mo) Win Rate (50%+) Percent of Appraised GP to Won GP (70%+) Most Important Things (MITs) Audit Quality Audit Speed Thought Leadership of appraisal collateral development Accuracy of Appraisal Forecasts Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Advertising Services Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and in diversity includes race and gender identity, age, disability status, veteran status, sexual orientation, religion, among others. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to induce you to pay a fee for recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at before taking any further action in relation to the correspondence. #J-18808-Ljbffr