Email & CRM Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is a growing, science-backed eCommerce wellness brand focused on education, credibility, and building long-term customer relationships. As the business scales, they are prioritizing more intentional lifecycle marketing ownership to improve engagement, retention, and visibility across email and CRM channels. The brand works with multiple creative and marketing partners and is seeking a dedicated specialist to bring structure, consistency, and data-driven decision-making to the customer journey.

Location

Fully-Remote | 9 AM - 5 PM PST

Role Overview

The Email & CRM Specialist will fully own lifecycle marketing strategy and execution, with responsibility for building, optimizing, and reporting on email performance across the customer funnel.

This role is responsible for turning customer data into actionable insights and continuously improving engagement, retention, and revenue through structured testing and optimization. It is a senior, hands-on position that operates autonomously while collaborating closely with the Marketing Manager to ensure lifecycle initiatives align with broader marketing efforts.

Key ResponsibilitiesLifecycle Strategy & Ownership

• Manage and optimize existing lifecycle email flows, including welcome, post-purchase, retention, reactivation, and abandoned flows

• Identify opportunities to improve messaging, timing, segmentation, and personalization to support customer experience and revenue goals

• Maintain consistent tone and positioning aligned with the brand's educational, science-based approach

Campaign Execution & Optimization

• Build, launch, and manage email campaigns and automated flows within Klaviyo

• Own segmentation logic and personalization strategies to improve relevance and engagement

• Continuously refine campaigns and flows based on performance data and customer behavior

• Align email planning and execution with the broader marketing calendar through established workflows

Testing & Performance Improvement

• Plan and execute structured A/B tests across subject lines, content, layout, timing, and offers

• Analyze test results and apply insights to improve lifecycle performance over time

• Establish testing frameworks that support ongoing optimization rather than one-off experiments

Reporting & Analytics

• Own monthly reporting on lifecycle performance, engagement metrics, and revenue contribution

• Translate data into clear insights and recommendations for leadership and the Marketing Manager

• Support attribution analysis and performance reviews across channels

Tools & Creative Collaboration

• Work extensively within Klaviyo to manage flows, campaigns, and segmentation

• Incorporate customer reviews and feedback into lifecycle strategies

• Collaborate with designers using Figma to review layouts and creative assets

• Participate in weekly team meetings and all-team huddles to stay aligned on priorities, performance, and culture

QualificationsExperience

• Senior-level experience owning email marketing and CRM programs end to end

• Proven background in eCommerce lifecycle marketing

• Hands-on experience with Klaviyo and Okendo or similar email and review platforms

Skills

• Strong analytical and reporting capabilities with comfort presenting insights

• Deep experience with automation, segmentation, and testing methodologies

• Clear, professional written and verbal English communication

• Strong ownership mindset with the ability to operate autonomously

• Detail-oriented with a performance and optimization focus

• Collaborative and proactive in cross-functional environments

What Success Looks Like

• A clearly defined and well-executed lifecycle marketing strategy

• Improved customer engagement, retention, and revenue attribution

• Consistent, actionable reporting that informs broader marketing decisions

• Ongoing optimization driven by structured testing and data analysis

Opportunity

This role offers the opportunity to take full ownership of a critical, revenue-driving lifecycle channel while working closely with a collaborative marketing team. You will have direct impact on customer engagement and retention, with the autonomy to build structure, apply data-driven insights, and elevate lifecycle marketing as the business continues to scale.

Application Process:To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets

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