Growth Marketer, Google

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About Trafilea

Trafilea is a tech-led DTC eCommerce group focused on building and scaling globally loved brands through data, performance marketing, and AI-driven execution. We operate across multiple international markets and run some of the most advanced performance engines in the DTC space.

Our growth philosophy is simple: test fast, learn faster, and scale what works — always with a strong focus on profitability, efficiency, and long-term value creation.

Why Trafilea

We're a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

• We build and scale our
  own DTC brands
• We operate at
  large media scale
  with high ownership and accountability
• We invest heavily in
  AI, automation, and experimentation
• We move fast, test relentlessly, and expect strong execution
• Fully remote, competitive USD salary, paid time off, and global exposure

Job Responsibilities

As a Google Growth Marketer, your mission is to drive profitable customer acquisition and revenue growth through data-driven execution and optimization across Google Search (Brand & Non-Brand), PMAX, Shopping, and Display.

You will own the performance and scaling of multi-million dollar Google Ads campaigns, ensuring strong efficiency while maintaining target ROAS and CAC. This role blends hands-on media execution with strategic analysis, turning data into clear actions that drive growth across multiple funnels and products.

You'll work closely with the Google Growth Marketing Manager and collaborate cross-functionally with Creative, CRO, BI, and Product teams to continuously test, iterate, and improve acquisition efficiency and funnel performance.

1. Plan, launch, and optimize Google Ads campaigns
   across Search Brand, Search Non-Brand, Shopping, PMAX, and Display to achieve growth and profitability targets.
2. Own daily performance monitoring and scaling decisions
   , leveraging trend analysis, optimization rules, and data signals to maximize efficiency and revenue.
3. Manage and forecast budgets at funnel and product level
   , ensuring alignment with ROAS, CAC, and profitability goals.
4. Define and execute bidding strategies
   (Target ROAS, Max Conversion Value, AI Max) tailored to each funnel and campaign objective.
5. Optimize the full acquisition funnel
   from impression to checkout, driving improvements in CTR, CVR, AOV, and overall conversion efficiency.
6. Lead structured creative and copy testing
   , identifying winning angles and scaling high-performing ad combinations in collaboration with creative teams.
7. Analyze search terms, auction insights, and competitive dynamics
   to uncover growth opportunities and reduce inefficiencies.
8. Ensure strategic alignment between Search and PMAX
   , preventing overlap, cannibalization, and wasted spend.
9. Produce and deliver actionable performance reporting
   , translating data into clear insights, prioritized actions, and next steps.
10. Continuously research platform updates, market trends, and best practices
    , contributing learnings to internal playbooks and improving long-term performance frameworks.

Requirements

• 2–3+ years of hands-on experience managing
  Google Ads campaigns
  (Search, Shopping, PMAX, Display)
• Strong analytical mindset with the ability to turn data into action
• Data-driven, performance-oriented profile with strong business intuition
• Background in analytics, engineering, science, or similar fields is a plus
• Experience working with CRO concepts and funnel optimization
• Strong communication and collaboration skills
• Ability to manage multiple priorities in fast-paced environments
• High attention to detail and comfort with complex, technical challenges
• Advanced English proficiency (mandatory)