Email Content Strategist, Retention

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About Trafilea

Trafilea is a tech-led DTC eCommerce group focused on building and scaling globally loved brands through data, performance marketing, and AI-driven execution. We operate across multiple international markets and run some of the most advanced performance engines in the DTC space.

Our growth philosophy is simple: test fast, learn faster, and scale what works — always with a strong focus on profitability, efficiency, and long-term value creation.

Why Trafilea

We're a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

• We build and scale our
  own DTC brands
• We operate at
  large media scale
  with high ownership and accountability
• We invest heavily in
  AI, automation, and experimentation
• We move fast, test relentlessly, and expect strong execution
• Fully remote, competitive USD salary, paid time off, and global exposure

Job Responsibilities

We are seeking an experienced and data-driven
Content Growth Marketer
to lead and elevate our
Email and SMS/MMS creative campaigns and automations
. This role sits at the intersection of
creative strategy, lifecycle marketing, and revenue growth
—driving both the vision and execution behind high-performing content across Shapermint and Truekind.

You will collaborate closely with Growth Marketing Leads & Managers and guide the work of designers and copywriters to ensure creative excellence, brand alignment, and measurable performance outcomes.

This is a role for someone who thrives in
fast-paced DTC environments
, blends
strategy with hands-on creative ownership
, and leverages customer insights, testing, and data to scale content that converts.

1. Lead the full creative strategy for Email & SMS across Shapermint and Truekind, ensuring impact, alignment, and speed.
2. Develop high-performing campaigns, automation flows, product launches, and retention sequences.
3. Transform insights, benchmarks, and customer behavior into compelling copy and creative direction.
4. Own end-to-end creative execution (briefs, scripts, messaging frameworks, QA).
5. Collaborate with designers, copywriters, and marketers to produce on-brand, conversion-driven assets.
6. Ensure cohesive messaging and storytelling across lifecycle and performance channels.
7. Analyze performance metrics (CTR, CVR, AOV, Revenue, Engagement) and translate them into clear optimizations.
8. Conduct ongoing A/B testing across subject lines, messaging, design, hooks, segmentation, and customer journeys.
9. Benchmark top competitors and eCom leaders, bringing innovative content angles and new best practices.
10. Support Growth, Retention, and Product teams with creative insights that elevate strategic decisions.
11. Maintain high creative velocity while ensuring accuracy, compliance, personalization, and brand consistency.

Requirements

• 3+ years experience
  in Email & SMS marketing, ideally in fast-paced DTC environments.
• Proven ability to create, optimize, and scale high-performing lifecycle campaigns and flows.
• Strong understanding of CRM, segmentation, automation, and retention frameworks.
• Experience collaborating with creative teams (copy, design) to build quality assets.
• Highly analytical and data-driven; strong command of performance metrics and insights.
• Excellent communication and storytelling skills.
• Ability to move fast, manage multiple priorities, and execute at high quality.
• Passion for testing, customer psychology, and continuous optimization.
• Advanced English (mandatory).