Performance Marketing Manager

hace 1 semana

Mar del Plata, Buenos Aires, Argentina 23 Broadway A tiempo completo

23 Broadway is an iGaming performance marketing agency dedicated to acquiring the highest quality users at the best cost for our partners. Born out of Betty Gaming to further scale the expertise used to grow Betty to a top iGaming operator.

We are on a mission to redefine the iGaming industry by combining cutting-edge technology, data-driven strategies, and world-class performance marketing. Our vision is to empower quality iGaming brands to thrive globally by bridging the gap between innovation and user acquisition.

You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our partners. We provide above-market-rate compensation and unique opportunities to develop your skill set.

Joining our User Acquisition team as a Performance Marketing Manager you will be given challenging work and guidance needed to build your digital marketing toolbox.

How You Can Make an Impact:

  • Support the User Acquisition Lead in crafting and implementing comprehensive performance marketing strategies.
  • Collaborate with internal and external design teams to produce unique advertising content.
  • Champion innovative ideas, coordinate with stakeholders to bring these ideas to life effectively.
  • Execute, optimize, analyze and report on campaign performance across digital ad platforms.
  • Gain expertise in the North American gambling market while collaborating with a diverse team of experts.

We Are Looking For:

  • 3+ years proven experience in digital marketing with a strong focus on Google Search campaigns & Meta Ads.
  • Experience with Google Analytics 4 and Google Tag Manager.
  • Experience in online gambling industry preferred
  • Strong analytics and reporting skill set.
  • Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders.
  • Experience in developing and executing performance marketing strategies, with a track record of driving revenue growth.
  • Very good spoken and written command of the English language.
  • Adaptability and ability to thrive in a fast-paced environment.
  • Prior experience in the gambling industry will be considered a plus.

  • Experience with the following would be considered an advantage:

  • Tableau or Power BI;

  • Adjust or AppsFlyer;

  • Managing 7 figure monthly budgets.

What We Offer:

  • Career growth opportunities as the team develops.
  • Lead high-impact campaigns fueled by 7 figure monthly budgets.
  • One day per week remote work policy.
  • Premium health care.
  • 25 days paid leave.
  • Above market-rate salary.
  • Annual salary revisions.

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