Lead Content Production Strategist
hace 1 semana
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias internas, como así también ecosistemas de marketing a medida para las distintas marcas con las que trabajamos. Actualmente, contamos en nuestro haber con más de 300 clientes, situados en más de 40 países. Nuestro modelo único impulsa la creatividad y la eficiencia, lo que nos permite ofrecer soluciones personalizadas que impactan de forma positiva en el público.
Como parte de The Brandtech Group, estamos a la vanguardia del desarrollo de la tecnología a través de la IA más avanzada para revolucionar la forma en que creamos y realizamos nuestro trabajo. Nuestras soluciones de IA mejoran la eficiencia, despiertan la creatividad e impulsan la toma de decisiones acertadas, lo que permite a nuestros equipos producir resultados innovadores e impactantes.
We are looking for a Lead Content Production Strategist to work with a leading manufacturer of consumer-packaged goods on their Content and Production team. The ideal candidate should have a strong background in content creation and localization for TVC, digital, print, eCommerce, and shopper marketing.
As a Lead Content Production Strategist, you must be a creative and strategic thinker, have a strong understanding of local insights, clear understanding of how to read and understand media plans and specs, have outstanding writing and problem-solving skills and be able to work collaboratively in a high-paced environment across multiple teams, organizations, and geographies.
This role will be client-facing, where there will be ongoing face-to-face meetings working closely with the client, and external, and internal stakeholders to ensure smooth and successful delivery of content to designated platforms. The ideal candidate will be data-informed to ensure we are looking at the entire ecosystem of content production to output relevant data/MI, tracking success rates on outputs, and ensuring we are leveraging this data within our approach.
What you will be doing:
- Partner with the Global Content and Product team to:
- Ensure there is a clear understanding of Brand strategy articulated down to the local level
- Consult on production considerations for Global Production to have on hand
- Have a clear view and understanding of localization model to ensure it is utilized to its fullest potential
- Partner with team to assist with authoring local production briefs
- Responsible for consulting, governing, allocating, and overseeing the creation of localized content, liaising with key stakeholders, local markets, agency of records, Production/Martech Partners (with specialist capabilities) as required for the successful delivery of projects
- Oversee a busy ecosystem with an associated volume of multimedia content across a range of platforms
- Stay current on trends and competitive local media landscape to drive brand awareness and engagement
- Partner with creative agencies for cross-platform synergy of processes and operational efficiencies
- Account Management and stakeholder management to rightfully communicate with numerous teams
- Challenge ideas to fit the larger strategic plan
- Cross-question media plans and suggest revision to ensure content is designed to fit plans
- First point of escalation for Local Marketers and Production/Martech Partners
- Collaborate regularly with Content-at-Scale Production Team
What you need to be great in this role:
Required Qualifications
- 10+ years of experience in account, project, and content production management with proven track knowledge of digital ad landscapes and nuances of how stories and assets might come together based on different media buys
- 5+ years of agency experience
- Knowledge of how content can be successfully delivered to a local market through storytelling, while fit for platform
- Experience with delivering regional omnichannel content (including multi-language) whilst maintaining adherence to global brand campaigns
- Demonstrated experience in video and still imagery production, production business affairs, and usage rights tracking
- Strong knowledge of local competitive media landscape is crucial
- Strong strategic thinker and resourceful problem-solver
- Content Production education, strategy, and innovation expertise in service to brand marketers
- Ability to influence, negotiate, and advise based upon what decision is being made to ensure we are creating value, delivering the most relevant messaging possible, and inspiring consumers to act at all points of their journey
- Compelling relationship builder with proven ability to gain respect, trust, and confidence of senior management, partners, and clients
- A passion for digital trends and deep knowledge of the local media landscape, channels, audience behavior, and best practices
- Ability to synthesize complex information or broad ideas into simple and actionable insights
- Great network of Production/MarTech contacts in relevant markets
- A keen eye for detail and out-of-the-box thinking
- Effective communication and presentation skills, both written and verbal
- Ability to thrive under pressure
- Solutions and deadline driven
- Ability to adapt to constant change and ambiguous situations while simultaneously driving multiple complex projects
- Excellent interpersonal skills and positive attitude
- Confident and comfortable working in a fast-paced
- Ability to multitask, take initiative, and work effectively and efficiently
- Strong project management skills and highly detail-oriented and organized
Preferred qualifications:
- Proficient in Digital Asset Management (DAM) and Content Marketing Platform (CMP - Workflow) technologies a plus
- Experience leading a team
- Knowledge of consumer-packaged goods
Note: Please, send the resume in english to be consider on this process.
#OLATAM #REQID15399
Nuestros valores dan forma a todo lo que hacemos, puntualizando:
- Ser ambiciosos para alcanzar el éxito.
- Ser imaginativos para superar los límites de lo posible.
- Ser inspiradores para realizar un trabajo innovador.
- Estar siempre aprendiendo y escuchando para comprender.
- Estar enfocado en los resultados para superar las expectativas.
- Ser activamente pro inclusivos y antirracistas en nuestra comunidad, clientes y creaciones.
OLIVER, que forma parte del Grupo Brandtech, es un empleador que ofrece igualdad de oportunidades y se compromete a crear entornos de trabajo inclusivos en los que se motive a todos los empleados a alcanzar su máximo potencial, valorando y respetando las diferencias individuales. Todos los candidatos serán tenidos en cuenta sin distinción de raza, etnia, religión, sexo, orientación sexual, identidad de género, edad, neurodivergencia, estado de discapacidad o cualquier otra característica protegida por la legislación local.
OLIVER ha establecido ambiciosos objetivos medioambientales en torno a la sostenibilidad, con objetivos de reducción de emisiones basados en la ciencia. Colectivamente, trabajamos para cumplir nuestra misión, integrando la sostenibilidad en todos los departamentos y en todas las fases del ciclo de vida de los proyectos.
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