Instagram Strategist, Short-Form Content Producer

• Ubicación: Remoto - Cualquier lugar en LATAM 
• Tipo de Empleo: Tiempo Completo - Contratista Independiente 
• On Target Earnings: 2,000 USD/mes 
• Idioma: Nivel avanzado de Inglés y Español

We're hiring a Social Media Strategist, Short-Form Content Producer to help scale the content engine behind GBS Group and our startup brand, LLC Hub. This role owns end-to-end content creation across Instagram Reels, TikTok, YouTube Shorts, and LinkedIn, including editing, design, publishing, and optimization.

You will work inside the Shared Services team and report to the Marketing Manager. You will collaborate closely with our management team, and other subject matter experts to turn complex financial and business advice into engaging, digestible content. This role is ideal for someone who understands short-form video deeply, moves fast, and can turn raw footage into polished assets at speed.

Responsibilities

Content Creation

• Produce 2 to 3 short-form videos and graphics per day for GBS Group's channels.
• Video Scripting: Writing engaging and well-structured scripts for content creators (e.g., Instagram Reels, TikToks, YouTube Shorts).
• Edit engaging clips tailored to Reels, TikTok, and Shorts by repurposing long-form advisory content or editing raw footage provided by leadership.
• Translate complex tax, accounting, and business growth concepts into simple, visual, and highly shareable content.
• Design on-brand visuals for video overlays, carousels, and thumbnails using Canva or Adobe Creative Suite.
  
  

Platform Strategy and Publishing

• Plan, schedule, and publish content across Instagram, TikTok, YouTube Shorts, and LinkedIn.
• Maintain a balanced content mix:
  • Educational: Tax tips, compliance reminders, financial literacy.
  • Inspirational: "Building a business worth owning," entrepreneurship mindset.
  • Service-Focused: highlighting GBS capabilities and client success stories.
• Monitor platform trends and apply them appropriately to a professional B2B context.
  
  

Performance and Optimization

• Review performance metrics weekly (Views, Retention, Engagement, Inbound Leads) and provide clear insights.
• Track KPIs specifically related to brand awareness and MQLs (Marketing Qualified Leads).
• Suggest experiments or new formats to increase reach among our ideal clients (business owners with $1M+ revenue and hispanic entrepreneurs looking to register an LLC in the US).
  
  

Collaboration and Workflow

• Partner with the Marketing Manager to align on creative direction and upcoming campaigns.
• Contribute 10–15 new short-form ideas each week based on client FAQs and industry news.
• Maintain clean systems and documentation in Hubspot and Google Drive.
• Manage the pipeline of incoming raw footage from leadership to ensure a steady stream of content.
  
  

Requirements

• Experience: 3+ years creating high-performing short-form content for business, educational, or professional brands.
• Portfolio: Demonstrating strong editing, design, and creative execution (please include links to TikToks/Reels you have created).
• Technical Expertise:
  • Short-form editing (Premiere Pro, CapCut, or Final Cut).
  • Graphic design for social (Canva or Photoshop).
  • Familiarity with AI tools (ej. Leonardo AI, Midjourney, CapCut AI, Gemini or ChatGPT) to accelerate generation of assets, scripting and editing workflow.
• Soft Skills:
  • Kind Candor: Ability to give and receive direct feedback to improve creative output.
  • Pursue Growth and Learning: Willingness to learn the basics of our industry (tax/accounting) to create accurate content.
  • Find Solutions: Ability to operate quickly and solve creative problems without constant supervision.
• Organization: Highly organized with strong attention to detail, file management, and version control.
  
  

Results (Success Metrics)

• Consistency: Consistently deliver 2 to 3 high-quality short-form assets per day that meet brand standards.
• Growth: Grow reach and engagement across all platforms, specifically targeting our ideal client profile.
• Systemization: Maintain an organized content calendar that provides clear visibility to the wider team.
• Ideation: Generate a steady stream of fresh content ideas aligned with GBS priorities (e.g., Tax Season, New Startup Regulations).
• Brand Alignment: Ensure all content reflects our mission to help entrepreneurs achieve their financial goals.
  
  

Culture Fit

At GBS Group, we value:

• Client First: Content should always provide value to the viewer.
• Find Solutions and Create Simplicity: We make the complex world of tax and business simple for our audience.
• Help Build an Extraordinary Workplace: We share information openly and support one another.