Director of Marketing
hace 4 días
About EdgeUno
EdgeUno is Latin America's leading-edge infrastructure company, delivering internet, cloud, and bare-metal services across more than 40 cities in 20 countries. Headquartered in Miami, with a strong presence throughout the region, EdgeUno empowers hyperscalers, carriers, and enterprises to connect faster, operate smarter, and scale confidently. Our mission is simple: "Your Key to LatAm."
Role Summary
The Director of Marketing will lead all aspects of EdgeUno's marketing strategy and execution, driving measurable growth in brand awareness, lead generation, and customer engagement across Latin America and the U.S. You will oversee a team of marketing professionals and external partners to deliver integrated campaigns that position EdgeUno as the premier provider of edge connectivity and infrastructure solutions in the region.
This role requires a balance of strategic vision, creative storytelling, and data-driven execution. You will collaborate closely with Product, Sales, and Communications teams to translate technical offerings into compelling narratives that generate demand and reinforce EdgeUno's leadership in the market.
Key Responsibilities
• Develop and execute a comprehensive marketing strategy aligned with EdgeUno's growth goals and regional expansion plans.
• Build, lead, and mentor a high-performing marketing team across digital, brand, and field marketing.
• Partner with the CEO and COO to shape EdgeUno's global brand voice and storytelling.
• Strengthen EdgeUno's brand positioning as the most trusted partner for internet, cloud, and edge infrastructure in Latin America.
• Oversee corporate communications, public relations, and content creation (press releases, thought leadership, case studies).
• Build and execute ROI-driven lead generation programs that drive qualified pipeline for Sales.
• Design and manage campaigns across digital, social, SEO/SEM, events, and partnerships.
• Develop and execute EdgeUno's global event strategy and measure ROI for each activity.
• Collaborate with Product and Sales Engineering to create product launch campaigns, landing pages, and sales enablement materials.
• Define clear KPIs and dashboards for marketing performance (leads, conversions, cost per lead, ROI).
Qualifications
• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 8–12+ years of marketing experience in B2B technology, telecom, or cloud infrastructure sectors.
• Proven success leading marketing teams across multiple countries or regions.
• Mandatory former telecom experience in the wholesale space.
• Strong grasp of demand generation, digital marketing, and brand building.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
• Fluent in English, Spanish, and Portuguese (all three languages required).
• Exceptional communication, analytical, and leadership skills.
Personal Attributes
• Strategic thinker who can also execute hands-on.
• Results-oriented and data-driven.
• Strong storytelling ability and creative mindset.
• Collaborative leader who thrives in fast-paced, multicultural environments.
• Aligned with EdgeUno's core values: Earn it. Own it. Keep it simple. Be part of the solution. Do the right thing.
Why EdgeUno
• Work at the forefront of Latin America's digital transformation.
• Join a fast-growing company with an entrepreneurial culture.
• Collaborate with global brands and top-tier telecom and cloud partners.
• Competitive compensation, performance incentives, and growth opportunities.
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