La Consumer Marketing Manager
hace 1 semana
**General Information**:
- Req #
- WD00082244
- Career area:
- Marketing
- Country/Region:
- Argentina
- State:
- Capital Federal
- City:
- CABA
- Date:
- Tuesday, May 6, 2025
- Working time:
- Full-time
**Additional Locations**:
- Argentina - Capital Federal - CABA
**Why Work at Lenovo**:
- We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
**Description and Requirements**:
We are looking for a strategic and results-oriented leader to head the omnichannel marketing strategies for the consumer segment (PC ) in the Latin America and Caribbean region. This role will be key in translating the global vision into local plans, driving brand growth, consumer connection, and business results.
**Main Responsibilities**:
- Design and execute omnichannel marketing strategies tailored to the specific needs and dynamics of the Latin America and Caribbean markets.
- Translate the global marketing vision into integrated local business plans and actionable tactics for the consumer segment.
- Continuously optimize marketing strategies, adapting to changes in consumer behavior and market conditions, as well as to the various Lenovo launches in PCs and tablets.
- Manage regional and local budgets, ensuring efficient resource allocation and a focus on measurable results.
- Lead key marketing initiatives from conception to execution, in collaboration with cross-functional teams (campaigns, events, incentives, in-store activations, digital, influencers, among other 360 actions).
- Use data-driven insights to measure campaign effectiveness and adjust strategies to maximize impact.
**Ideal Profile**:
- Proven experience in consumer marketing, preferably in the technology industry.
- Strong understanding of the Latin American markets and their cultural and commercial particularities.
- Demonstrated success in managing complex budgets and optimizing ROI.
- Analytical, multitasking profile with a focus on data and performance.
- Leadership ability and collaborative work with cross-functional and regional teams.
- Advanced level of English is mandatory (Portuguese is a plus).
- We are equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.
**Additional Locations**:
- Argentina - Capital Federal - CABA
- Argentina
- Argentina - Capital Federal
- Argentina - Capital Federal - CABA
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