Customer Marketing Associate Manager

hace 6 días


Buenos Aires, Argentina Teramind A tiempo completo

Customer Marketing Associate Manager Job Number: Location: Garín, Provincia de Buenos Aires Reports to: Sr Marketing & Customer Marketing Manager As the Customer Marketing Associate Manager for the Virulana brand, you will lead a data‑driven approach built on a deep understanding of the retail environment and the shopper’s path to purchase behavior to drive company actions. The actions consist of 5P’s and go‑to‑market strategies and plans that seek to create value for Newell, customers, and shoppers in an omnichannel world. Responsibilities Recommend and implement the brand/category strategy and plan alongside Marketing and Sales leads. Define and execute the commercial plan by executing the 5P’s per retail environment and for strategic customers, based on data‑driven insights. Propose and define the right assortment (product, size, packaging), promo level, pricing, gross to net level, for customers and environments. Track the performance of key retail environments and key customers to meet growth and profitability targets. Build organizational capability and provide country team leadership in Customer Marketing. Qualifications Bachelor’s or professional degree in Administration, Marketing, or related field. Very good experience in retail environment, customer marketing, and shopper marketing in consumer goods industry. Portfolio and retail environment expertise from idea to execution. Strong data management and advanced level of MS Office/Excel; CatMan and Power BI desirable. Advanced professional level of English; oral speaking sufficient. #J-18808-Ljbffr



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