Country Brand Lead

Position Summary

Owns brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management. Ensure the execution of the plans focus on a strong customer experience trough creating sustainable value.

Leads a high performance scientific-driven field force team, to introduce innovative and digital services and solutions to support patients and HCPs connected with Pfizer´s Go to market model and our company purpose.

Responsabilities
- Own brand strategy and execute brand strategies to local market needs, and define local priorities for a brand
- Develop country Op Plan and long-range forecasting, influence sales targets and brand A&P allocations
- Sales follow up, reporting gaps and main highlights
- Pricing analysis and monitoring
- Cross-functional brand leadership - across Account management, medical, access, legal and Public Affairs to shape the external environment
- Collaborates on an ongoing basis with RTAL, pulling through glocal operating model
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
- Support acceleration of new capabilities, including digital and multi-channel marketing
- Own the forecast elaboration and follow up to guarantee an adequate supply management of the portfolio with demand planning and S&OP
- Leads implementation of new GTM model from a customer facing standpoint and develop the team accordingly.
- Transforms field insights into executable innovative plans to engage with HCPs.
- Reviews the HCP interaction model and redefine the proper HCPs targeting according to customer preferences and the business needs.
- Transforms team´s mindset from a purely in person and promotional approach to a more scientific driven and hybrid (In Person & Digital) model.
- Drives and influences growth through innovative, enhanced customer experience and value creation proposals.
- Defines Key Performance Indicators to track and measure teams and brands performance and new model´s outcomes
- Engages with Key Opinion Leaders and key external stakeholders or institutions.

Qualifications:

- Fluency in Business English
- Bachelor’s Degree
- +5 years of pharmaceutical experience in marketing or relevant function
- Strong leadership and teamwork skills.
- Strategic planning and effective operational execution.
- Data Analysis, Interpretation and Communication to develop customer insights and action plans.
- Strong written and verbal communication skills
- Advanced Experience in Office suite (Power Point, Excel, Word)
- Interpersonal skills, able to interact with variety of key stakeholders across Pfizer influencing without authority. Holds people accountable
- Self-Awareness & Emotional Intelligence.
- Planning, execution & controlling of forecasts
- Open to feedback and agile learner.

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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