Social Media Advertising Specialist

**Title**: Social Media Advertising Specialist (Facebook + LinkedIn)

**Type**: Permanent position, Full Time

**Target work week**: 40 hours a week between 9 AM-6 PM EST

**Reports to**: CEO

**Location**: Virtual - Work From Home

**Salary Range**: Based on current salary

We are looking for a highly experienced **Social Media Advertising Specialist (Facebook + LinkedIn)**

As a Social Media Advertising Specialist (Facebook + LinkedIn), you will work to help scale the social advertising efforts of our clients, geared towards growing profitable lead generation. This role is for someone who is able to find efficient growth via Facebook, and who will explore opportunities in other channels such as Instagram, Twitter as well as other emerging platforms.

You thrive in building, maintaining, and optimizing digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

We’ve been experiencing massive growth over the past 7 years of being in business and this growth has led to the opening of a new **Social Media Advertising Specialist (Facebook + LinkedIn)** role that has a ton of upwards potential for the right person. You would have the opportunity to work with the company’s senior executives and the CEO himself

**Our Company**:
Grow Enrollments is a multi-award-winning company recognized by INC. Magazine, Great Place To Work, and Ad Age Best Places to Work 2021 for our standing as a workplace that promotes inclusivity and diversity, prioritizes employee wellness, and invests in nurturing lasting customer relationships. Our CEO, Benjamin Arabov, founded the company with little more than $1,500 in capital. In 2020, Grow Enrollments passed $6 million in revenue. Shortly after, Ben became a recipient of the prestigious Forbes 30under30 award in 2021.

We help education companies enroll more of the right students for less with Google AdWords. For more than 7 years, Grow Enrollments has been attracting the right students to the right educational opportunities with our proven Education SEM Connector System, a refined methodology built exclusively for online & campus educational institutions. We’ve already helped more than 120,000 students find their path to progress and, in turn, helped our educational clients grow faster.

**Responsibilities**:
Responsible for performance campaigns focused on lead generation and new business/enrollment, from planning, execution, optimization, budget management, analysis, and reporting of campaign results.
- Execution and optimization of paid media campaigns (Facebook Ads, Linkedin Ads, and others)
- Tagging and monitoring of campaigns (UTM, Targets, and Google Tag Manager)
- Analysis of performance indicators (CPC, CTR, CPL, CR%, ROI)
- Campaign budget control
- Planning, execution, and measurement of the results of experiments
- Support in media strategic planning promoting insights based on data
- Presentation of campaign performance to dedicated teams
- Analysis and advice of tools to build new strategies

**Qualifications**:

- Experience in digital media (B2C and/or B2B)
- Experience in developing strategies and actions focused on lead generation and sales conversion
- Experience in data analysis and A/B testing
- Advanced knowledge in Facebook Ads, Linkedin Ads, and Google Analytics
- Analytical, proactive, results-oriented, and continuous improvement profile
- Good communication and interaction with multidisciplinary teams
- Ability to move forward in projects with autonomy
- Advanced English
- An eye for design and can create ad concepts quickly
- Organizational and multitasking abilities
- Team-oriented mindset and ability to work with a wide range of individuals
- Self-starter with a strong sense of ownership
- Attention to detail
- Critical thinking skills
- Does not need micromanagement - We hate this. : )
- Does not micromanage the team - They hate this. : D

**Benefits**:

- Extremely competitive salary with a lot of upwards growth potential. We base off your last drawn salary.
- Career growth plan. The longer you stay with us, the higher your salary gets. This will be documented in your contract.
- Working with other rock-solid A players who are fun, dynamic, and masters at their respective crafts. You’ll get to work hard on meaningful challenges and enjoy some laughs along the way.
- 15 PAID Vacation Days
- 5 PAID Sick Days
- 13 PAID US Holidays off
- PAID Birthdays off
- Mentorship

**Job Types**: Full-time, Permanent

Application Question(s):

- We must fill this position urgently. Can you start immediately? If not, how many weeks notice do you need?
- How many years of experience as a Facebook Ads Specialist do you have?
- How many years is your experience in digital media (B2C and/or B2B)?
- How much was your last drawn salary (before taxes)?