Social Media
hace 2 semanas
**About Blue Collar Scholars**
Blue Collar Scholars is a fast-growing residential construction and remodeling company known for high-quality work, strong systems, and a modern approach to a traditionally blue-collar industry. We’re looking for a creative and results-driven professional to own our social media presence and paid advertising efforts.
**Role Overview**
This role is responsible for managing all social media platforms for Blue Collar Scholars—from content creation and posting to paid advertising and performance tracking. You’ll be hands-on, owning each social media handle and ensuring our brand is consistent, professional, and engaging across platforms.
**Key Responsibilities**
- Manage and maintain all social media accounts (Instagram, Facebook, LinkedIn, TikTok, and others as needed)
- Create, edit, and publish content (photos, videos, reels, stories, captions)
- Ensure consistent brand voice, visuals, and messaging across all platforms
- Plan and execute organic content calendars
- Set up, manage, and optimize paid ad campaigns (Meta, Google, LinkedIn, etc.)
- Monitor ad performance and adjust strategies based on results
- Track analytics, engagement, and conversions; provide clear performance reports
- Stay current on social media trends, platform updates, and ad best practices
- Collaborate with internal teams to highlight projects, culture, and company wins
**Required Skills & Experience**
- Proven experience managing multiple social media accounts
- Strong content editing skills (video and image editing)
- Hands-on experience running paid social and digital ad campaigns
- Understanding of social media analytics and ad performance metrics
- Ability to manage multiple platforms and campaigns simultaneously
- Strong organizational skills and attention to detail
- Familiarity with tools like Meta Business Manager, Google Ads, Canva, Adobe, Hootsuite, or similar
**Nice to Have**
- Experience in construction, real estate, or home services
- Copywriting skills for ads and social captions
**What We Offer**
- Opportunity to own and grow a brand’s entire social media presence
- Creative freedom with clear goals and support
- Competitive compensation based on experience
Pay: From $1,300.00 per month
Work Location: In person
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