Marketing Automation Specialist

hace 1 semana

Buenos Aires, Argentina Web: A tiempo completo

Descripción del empleo:
En **C&S** estamos en búsqueda de un/a Especialista en **Owned Media & Marketing Automation**, con sólida experiência en **Salesforce Marketing Cloud** y orientación a la optimización de campañas digitales, automatización de journeys y segmentación de audiencias.
- **Horario**: 9 a 18.
- **Modalidad**: híbrido (1 o 2 asistencias por semana a oficinas en Palermo o Puerto Madero).

** Bajo relación de dependencia con C&S.**

** ???? Responsabilidades**
- Crear y administrar Data Extensions y audiencias mediante consultas SQL.
- Desarrollar personalización de correos y notificaciones con AMPScript, HTML y CSS.
- Implementar y optimizar flujos automatizados de comunicación y nurturing de leads.
- Analizar métricas de performance y proponer mejoras basadas en datos.
- Conectar SFMC con plataformas externas (Google Ads, Meta Ads) para campañas cross-channel.
- Utilizar herramientas de Intelligent Reports y Einstein Analytics para reportes y optimización.

** ???? Requisitos**
- Experiência mayor a 6 años como Marketing Automation, Marketing Digital y/o Owned Media.
- Dominio de SQL y conocimiento de Teradata.
- Conocimiento de AMPScript, HTML y CSS para personalización de mensajes.
- Experiência en reportes y análisis de performance de campañas.
- Deseable experiência en entornos financieros o bancarios.
- Inglés intermedio o avanzado.

** ???? Valoramos**
- Experiência con Einstein STO / Engagement Scoring.
- Experiência con integraciones publicitarias (Google Ads, Meta).
- Perfil analítico, proactivo y con orientación a resultados.

** Beneficios**
- ???? Cobertura médica (redirección de aportes).
- ???? Revisiones salariales cuatrimestrales.
- ???? Plataforma de beneficios: mas de 1500 beneficios en gastronomía, turismo, vida saludable y gimnasios de primeras marcas.
- ???? Descuentos en universidades y centros educativos.
- ???? Bono de cumpleaños.
- ???? Bono por programa de referidos.
- ???? Bono para internet y gastos del hogar.
- ???? Kit de bienvenida.

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