Marketing Automation Specialist

hace 3 semanas


Buenos Aires, Argentina C&S informática s.a. A tiempo completo

Overview En C&S estamos en búsqueda de un/a Especialista en Owned Media & Marketing Automation, con sólida experiencia en Salesforce Marketing Cloud y orientación a la optimización de campañas digitales, automatización de journeys y segmentación de audiencias. Horario: 9 a 18. Modalidad: híbrido (1 o 2 asistencias por semana a oficinas en Palermo o Puerto Madero). Bajo relación de dependencia con C&S. Responsabilidades Diseñar, configurar y ejecutar campañas automatizadas en Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio). Crear y administrar Data Extensions y audiencias mediante consultas SQL. Desarrollar personalización de correos y notificaciones con AMPScript, HTML y CSS. Implementar y optimizar flujos automatizados de comunicación y nurturing de leads. Analizar métricas de performance y proponer mejoras basadas en datos. Conectar SFMC con plataformas externas (Google Ads, Meta Ads) para campañas cross-channel. Utilizar herramientas de Intelligent Reports y Einstein Analytics para reportes y optimización. Requisitos Experiencia mayor a 6 años como Marketing Automation, Marketing Digital y/o Owned Media. Experiencia comprobable trabajando con Salesforce Marketing Cloud en los siguientes módulos: Email Studio, Content Builder, MobilePush, Advertising Audiences, Journey Builder, Automation Studio, Intelligent Reports y Query Studio. Dominio de SQL y conocimiento de Teradata. Experiencia en automatización de marketing, email marketing y CRM digital. Conocimiento de AMPScript, HTML y CSS para personalización de mensajes. Experiencia en reportes y análisis de performance de campañas. Deseable experiencia en entornos financieros o bancarios. Inglés intermedio o avanzado. Beneficios Cobertura médica (redirección de aportes). Revisiones salariales cuatrimestrales. Plataforma de beneficios: mas de 1500 beneficios en gastronomía, turismo, vida saludable y gimnasios de primeras marcas. Descuentos en universidades y centros educativos. Bono de cumpleaños. Bono por programa de referidos. Bono para internet y gastos del hogar. Kit de bienvenida. Requisitos de educación y experiencia Educación mínima: Universitario. Años de experiencia: ≥ 6 años. Palabras clave: mercadotecnia, marketing, mercadeo, especialista #J-18808-Ljbffr



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