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B2B Digital Marketing Lead
hace 1 semana
B2B Digital Marketing Lead (all genders)TradeLink
We are TradeLink, the most intuitive and collaborative B2B SaaS logistics platform.
If you're eager to play a significant role in revolutionizing one of the most complex industries, TradeLink is the perfect place to accelerate your professional growth and development.
We offer a remote-first culture with a high degree of freedom and trust, allowing you to seamlessly align your professional responsibilities with your personal life and needs.
As our B2B Digital Marketing Lead you will be the first person on the ground to set up all digital marketing activities at TradeLink.
As part of our Demand Squad you will directly contribute to TradeLink's commercial growth by generating qualified leads, increasing organic traffic, and boosting brand awareness through data-driven campaigns.
ResponsibilitiesInbound Lead Generation: You develop and execute multi-channel digital campaigns to drive high-quality inbound leads and conversion rates.
You design campaigns targeting low, mid, and high-intent audiences.Marketing Nurturing: You create nurturing strategies and manage CRM campaigns to engage and move leads through the marketing funnel.
You craft personalized, impactful content to guide prospects and customers across the buyer's journey.Customer Marketing: You collaborate with our Customer Success team to run marketing campaigns and create materials aimed at customer retention and expansion.Campaign Analytics & Optimization: You track, measure, and report on campaign performance using analytics tools.
You optimize campaigns and refine strategies for maximum ROI based on your data.QualificationsYou have 5+ years of experience in digital marketing, with a focus on inbound lead generation and nurturing campaigns in B2B SaaS.You have experience in crafting targeted messaging and creating impactful content.You're able to design compelling, customer-centric marketing campaigns tailored to varying audience intents.You have a data-driven approach to measuring campaign success and optimizing strategies and the ability to turn insights into actionable improvements.You have hands-on experience with CRM systems (e.g., HubSpot), marketing automation tools, and analytics platforms (e.g., Google Analytics) and A/B testing.You bring expertise in running campaigns on Google Ads, LinkedIn, and or other relevant channels.You have a native level of written & spoken German skills.You're a self-starter and are looking forward to owning marketing strategies from ideation to execution.You'd love to grow with us, be the first person on the ground to build our Digital Marketing function hands-on, and you are passionate about early-stage Start-Up environments.BenefitsPlay a significant role in building a new type of company, a SaaS-enabled B2B network in the logistics industry backed by strong investors.Lots of flexibility due to our remote-first set-up to align your professional responsibilities with your personal life and needs.A strong sense of belonging while working remotely from over 20 cities and multiple different countries due to our virtual office - Gather town (and optional offices in Munich & Berlin) and unforgettable company-wide offsites.An extremely steep learning curve as we invest in your continuous development through regular (360-degree) feedback cycles via Leapsome based on company and team competencies, a growth budget, and an experienced management team.A team full of passionate, motivated people who contribute to a supportive and inspirational environment.An inclusive culture and diverse teams as we firmly believe that this makes us stronger and leads to more innovative solutions.A direct stake in the company's growth and achievements with our VSOP program.If you aren't completely confident that you meet our criteria, we recommend just taking the chance and applying anyway
Curiosity, passion for digital disruption, eagerness to learn, a collaborative spirit, and a growth mindset are most important to us.
TradeLink strongly believes in the power of diversity and is highly committed to providing a respectful, safe, and welcoming environment for everyone who works here or with us.
In order to eliminate unconscious biases in the recruiting process, you can remove the photo from your application.
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