Digital Marketing Specialist

hace 3 días


Buenos Aires, Buenos Aires C.F., Argentina LatamCent A tiempo completo
Job Description:

We are seeking a skilled Digital Marketing Specialist to develop and execute an effective LinkedIn and digital marketing strategy. This role is critical to driving engagement, growing our online presence, and optimizing our content strategy.

Key Responsibilities:
  • Create a structured social media plan and take ownership of posting on LinkedIn, ensuring consistency and quality.

  • Write compelling copy, design posts using Canva or similar tools, and ensure content aligns with our brand voice.

  • Analyze performance metrics and optimize campaigns based on insights from HubSpot, LinkedIn analytics, and Google Analytics.

  • Assist in executing broader marketing initiatives, including B2B marketing strategies and leveraging tools like Google Ads.

  • Identify and recommend tools and processes to enhance social media efficiency.

Requirements:

  • At least 3 years of experience in digital marketing or related roles, preferably in B2B or professional services.

  • Familiarity with HubSpot, Google Analytics, Google Ads, and content design tools like Canva.

  • Strong understanding of B2B marketing, social media strategy, and execution.

  • Exceptional writing skills with the ability to craft engaging social media content.

  • Proactive & Self-Sufficient: Ready to contribute immediately with minimal guidance.

  • Open-Minded & Respectful: Embraces diversity and inclusion in the workplace.

  • Strategic Yet Hands-On: Capable of both developing strategy and executing tasks effectively.



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