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Digital Marketing Strategist

hace 2 meses

Buenos Aires, Argentina Paramo Technologies A tiempo completo
About the Role

We are seeking a highly skilled Digital Marketing Analyst to join our team at Paramo Technologies. As a key member of our marketing department, you will be responsible for analyzing and interpreting complex data to inform our marketing strategies and optimize our digital campaigns.

Key Responsibilities
  • Data Analysis: Gather and analyze customer, marketing, and web behavioral data to identify trends and opportunities for growth.
  • Marketing Optimization: Lead testing and optimization across various channels to improve key marketing KPIs.
  • Insight Development: Develop and present insights and recommendations derived from analyses to inform marketing strategies.
  • Campaign Strategy: Formulate digital campaign and web measurement strategies to drive business results.
  • Reporting and Visualization: Craft dashboards, data visualizations, and reports on campaign and website performance.
  • Trend Analysis: Monitor and analyze marketing trends to stay ahead of the competition.
  • Communication: Communicate and present findings to colleagues and senior managers.
Requirements
  • Experience: Minimum 3 years' experience working with behavioral data, or customer analysis.
  • Tools: Utilize analytical tools, preferably Mixpanel, Fullstory, Google Analytics, and Google Tag Manager.
  • Skills: Demonstrate strong analytical and strategic thinking skills, execute A/B testing to optimize performance, make informed, data-driven decisions, foster excellent collaboration among team members, deliver strong communication and presentation skills, and be flexible to work with departments in different time-zones.
  • Language: Fluent in Spanish & English.
Why Paramo Technologies?

We offer a competitive salary, invest in our people's professional development, and strive to create a workplace that allows for an open, collaborative, and respectful culture. We provide a range of benefits to support your personal and professional development, including 22 days of annual leave, 10 days of public/national holidays, health insurance options, access to online learning platforms, and on-site English classes in some countries.