Digital Marketing Strategist

hace 2 semanas

Buenos Aires, Argentina Mapp Digital A tiempo completo

About the Role:

The Digital Marketing Strategist will be responsible for managing our customers' journey at Mapp Digital. This includes a Mapp customer's experience, adoption of product functionality and services, routine product support, programme optimization and revenue expansion opportunities. The Customer Success team is the primary interface for all inquiries and actively builds relationships with all relevant stakeholders as a trusted advisor. They are responsible for ensuring Mapp Digital is poised to retain and prevent churn. The Digital Marketing Strategist must have a strong understanding of our Customers' business objectives, and the ability to identify and articulate how our solutions support achievement of our Customers' strategic business goals.

Key Responsibilities:

  • Create Mapp advocates out of assigned customer portfolio of some of Mapp's most strategic accounts, using a customer-first approach and demonstrating excellent customer service.
  • Work with customers to understand their digital marketing strategy and programs to understand how to best implement, measure, and grow to their desired outcomes.
  • Influence customers to grow their digital marketing strategies and deployed tactics with Mapp's philosophies and product capabilities, whilst ensuring alignment to the Customer's business objectives and strategies to drive long-term account satisfaction and growth.
  • Identify, pitch, and sell expansion opportunities within your existing customer portfolio (includes expanding already purchased products, plus professional services. Excludes new products and/or channel opportunities).
  • Partner with Account Management and Mapp's Customer Product Specialists on contract renewals, new product line/channel opportunities.
  • Closely monitor product and feature adoption rates of assigned Accounts; driving maximum usage of purchased products.
  • Work collaboratively with the Marketing team to build Customer testimonials and case studies.
  • Anticipate Customers' requirements and possible challenges to make our customers successful. Promote the Company's services (enhancements / updates / new initiatives / maintenance) through the relationships you have nurtured.
  • Identify potential issues and work with cross-functionally to make timely and effective action to resolve them.
  • Champion digital marketing experiences that showcase the company vision internally and externally (trainings, learning materials, thought leadership content, speaking engagements).
  • Maintain a mastery of Mapp products, capabilities, roadmaps and people to solve and simplify marketing problems.

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