Email Marketing Strategist
hace 1 mes
Email Marketing Strategist
Lenovo is seeking a skilled Email Marketing Strategist to join its North America eCommerce organization. The ideal candidate will possess demand generation experience and be responsible for planning, developing, and executing email marketing campaigns that generate awareness, consideration, revenue, and build customer loyalty.
Key Responsibilities:
- Create and plan highly engaging email campaigns to align with the NA eCommerce promotional calendar.
- Ensure design, branding, and tone are consistent across all integrated email campaigns.
- Utilize Lenovo's marketing automation platform to maximize its impact upon Lenovo's demand generation efforts.
- Lead email test strategies and methodologies to identify attributes of successful copy, offers, content types, and delivery tactics.
- Oversee and QA email campaign end-to-end workstream to ensure all elements of the campaign are accurate prior to launch.
- Manage tracking and reporting of campaign performance against defined benchmarks.
Requirements:
- 2 years of full-time relevant work experience with bachelor's degree in design, marketing, business, or related field.
- 4 years of full-time relevant work experience with no advanced degree and proven track record of executing successful B2C or B2B direct email marketing programs.
- Experience using marketing and sales technology, including marketing automation platforms.
- Strong attention to detail and results-oriented.
- Strong organizational, project management, analytical, and quantitative skills.
- Excellent written and verbal communication skills, including copywriting and a creative mindset.
- Strong interpersonal skills and ability to be a team player.
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