Strategic Product Marketing Manager

hace 2 semanas


Buenos Aires, Buenos Aires C.F., Argentina Western Union A tiempo completo
Key Responsibilities

We're seeking a qualified Strategic Product Marketing Manager to drive product line and customer lifecycle management, strategic planning, customer promotions, and financial impact assessments for Western Union.

  • Develop and execute product line strategies to drive customer growth and retention.
  • Conduct market research and competitor analysis to inform product direction and feature development.
  • Design and implement customer promotions to drive revenue growth and assess their financial impact.
  • Lead trade initiatives for network expansion and agent retention.
  • Compile reports on revenue and profitability.
Requirements
  • At least 3 years of experience in marketing and product development in a company or agency setting.
  • Bachelor's degree in Marketing, Administration, or a related field.
  • Advanced English level, Microsoft Excel, and Power BI skills.

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