Content Marketing Strategist

hace 1 semana

Buenos Aires, Argentina Pro Coffee Gear A tiempo completo
{"title": "Content Marketing Specialist", "description": "Job Title: Content Marketing Specialist

At Pro Coffee Gear, we're seeking a highly motivated and proactive Content Marketing Specialist to join our team. As the lead in this role, you will manage the day-to-day e-commerce operations and ensure the highest level of client satisfaction.

Responsibilities:
  • Content Strategy: Define Pro Coffee Gear's content strategy that serves our audience, tells our story effectively, and drives growth throughout the funnel.
  • Content Roadmap: Own the content calendar, which includes content across multiple mediums and audiences.
  • Content Distribution: Focus on distribution from the time you build a content roadmap and work with our campaigns team to increase traffic to content.
  • Improve Existing Content: Update existing content to improve SEO, drive conversions, and repurpose content across multiple channels.
  • Content Team Management: Manage current content marketers and plan for future hiring, both full-time and contractors or agencies.
  • Content Measurement: Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts.
  • Demand Gen & SEO: Collaborate with our demand gen team to ensure content helps us hit pipeline goals through SEO and gated content production while meeting our quality bar.
  • Cross-Functional Collaboration: Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams.
  • Content Process: Help us build the foundation and maintain and develop PCG's voice and tone.
  • Communications: Collaborate with AR and PR to ensure we are focused on telling our overall story across multiple channels.
  • Brand & Storytelling: Collaborate on the company story and vision with the founding team, product marketing, and PR.
Requirements:
  • 5+ years of experience in content marketing, including at SaaS companies.
  • Equally comfortable writing and editing with a high-quality bar.
  • Proven ability to both set content marketing strategy and create content.
  • Experience managing a content roadmap and editorial calendar.
  • Experience hiring and managing contractors and agencies to help with content production.
  • Ability to manage production, working with contractors as needed across multiple content types, from thought leadership content to resources and templates to video.
  • Passion for educating audiences through industry-leading content.
Benefits:
  • Opportunity for growth and advancement within a rapidly expanding company.
  • A dynamic and collaborative work environment with passionate team members.
  • Remote job with flexible hours, allowing for a healthy work-life balance.
  • A goal-oriented work culture provides autonomy and opportunities for personal and professional development.

We believe in the strength of diversity and equal opportunities for all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

", "lang_code": "en"}

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