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Company Overview
We are an exciting new gaming company based in Barcelona and Buenos Aires. Our innovative sports betting and casino games will rock your world. We have a burning desire to make gaming great entertainment and socially acceptable.
Our company is passionate about creating a fun experience for our customers and teams. We welcome passionate warriors and are currently looking for the Head of CRM. This role oversees all CRM functions, building the business's overall consumer management capability in order to provide a high level of service and excellent consumer experience and capture data across all key touch-points of the business.
Job DescriptionThe Head of CRM will be responsible for:
- Monitoring relationships with existing customers through CRM systems
- Ensuring the CRM system provides an effective sales funnel
- Developing and implementing marketing techniques that will drive new customers
- Setting specific marketing strategies to retain customers
- Planning and managing multi-channel marketing campaigns
- Suggesting new methods to address customers' needs
- Tracking marketing metrics and trends, like conversion rates and web analytics
- Assisting with organizing promotional events to reach prospective customers
- Reviewing and selecting CRM software that meets our company's needs
- Conducting market research to follow trends and competition
- Responsibility for the CRM strategy to all sets of customers
- Following internal processes and managing stakeholders to maximize the potential from the customer data
- Defining measurable KPIs and regularly reviewing campaigns against strategic objectives
